Sr. Director, Product & Experience Marketing

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Marketing & Communications Team

The Marketing & Communications team at Thumbtack is responsible for turning the company’s product ambitions into relationships that last. Product Marketing translates Thumbtack’s strategy into positioning that homeowners and professionals genuinely understand and value. Experience Marketing—spanning Lifecycle, Landing Page Optimization and Content Marketing—builds the ongoing engagement that makes Thumbtack indispensable after the first interaction. Together, these functions connect product, growth, and commercial efforts to the outcomes that matter most to the business.

About the role

This Sr. Director role leads both Product Marketing and Experience Marketing at a pivotal moment for Thumbtack. Demand is growing ahead of plan, the product roadmap is ambitious, and the company is investing seriously in the marketing capability that will turn transactional usage into lasting relationships. You will own strategy and execution across PMM and Experience Marketing, manage a team of experienced marketers, and work closely with Product, Commercial, and Growth leadership to keep these functions tied to the outcomes that drive the business forward.

What you’ll do

• Serve as the voice of the homeowner and the professional inside Thumbtack — building a continuous, rigorous understanding of what both audiences need, how they make decisions, and where the product earns or loses their trust, and bringing that perspective into product planning before decisions are made

• Partner with product and senior leadership to shape product vision and strategy, contributing customer insight, market perspective, and positioning upstream of the roadmap rather than downstream of engineering

• Lead Product Marketing to define positioning and product narrative ahead of the roadmap — for both homeowners and professionals — ensuring messaging holds coherence across a two-sided marketplace from company narrative through in-product copy

• Set the strategic direction for Experience Marketing, connecting Lifecycle, Landing Page optimization and Content Marketing so behavioral signals and content performance inform each other and align with the broader growth strategy

• Partner directly with the CPO, CCO, and Growth leadership on roadmap priorities, go-to-market strategy, and commercial alignment

• Represent your team's strategy and results clearly to senior leadership and serve as a credible voice for PMM and Experience Marketing in cross-functional conversations

• Develop your team, create clear accountability, and foster an environment where strong marketers do their best work

In order to be successful, you must bring

• 10+ years of experience in product marketing, lifecycle marketing, or both, including significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company.

• A track record of working closely with product teams, not just downstream of them; you have built positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio.

• Demonstrated ability to build positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. Preferred experience in a two-sided marketplace, where the same product must earn trust with consumers and business users who care about very different things.

• A clear point of view on how segmentation, personalization, and behavioral data should shape how a company communicates with its users over time.

• Strong cross-functional instincts—you earn trust with product, engineering, and commercial teams by being specific, rigorous, and useful.

• A commitment to developing your team and building clear accountability structures that help strong people do their best work.

Expected salary ranges

• For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $270,300 - $349,800

• For candidates living in Austin, TX or Washington DC metros or in Califor