Global Marketing Program Sr. Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow’s global integrated marketing programs tailored to our most critical persona groups.  

This role requires strong project management expertise and end-to-end marketing program and/or campaign experience.  As a Sr. Program Manager, you are responsible for holding teams accountable to realize the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget. 

Key Responsibilities 

With a keen eye for detail and project management prowess, this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals goals. 

Operations responsibilities include –  

• Facilitates and leads cross-functional working sessions, including managing the agenda, working files, action items, and plan components 

• Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines 

• Manages the overall program budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices 

• Ensures marketing plan is being socialized and measured as part of the organization’s overall rhythm of the business and QBRs. 

• Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting. 

• Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks 

• Holds cross-functional team accountable to the execution and performance of the aligned plan 

Cross-Functional Stakeholder Management – 

This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from: 

• Brand, Creative & Thought Leadership 

• Digital & Social 

• Product & Solution Marketing 

• Field & Demand Marketing 

• Partner Marketing 

• Events 

• Analytics & Insights 

This role would also collaborate within a team of Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across global programs and campaign plans. 

Qualifications

Skill & Experience Requirements  

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

• Proven marketing program management experience, including excellent project plan skills 

• Experience driving, designing or executing integrated marketing programs and/or campaigns 

• Understanding of marketing campaign performance and ability to translate it into business impact 

• Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration 

• Strong written and verbal communication skills  

• Marketing campaign and program management within the enterprise software industry is preferred 

• Domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully facilitate collaboration and alignment is also ideal 

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