Jobs and Careers

Director, Social Media

New York City, United Statesfull_timeVerifiedPosted 24 Feb 2026

💰 $190,000/yr($180,000/yr – $190,000/yr)

About the role

OVERVIEW
Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Director, Social Media to join the Marketing team based in its New York City (SoHo) headquarters.

Marc Jacobs is looking for a Social Lead to define the future of brand storytelling, cultural relevance, and social-driven commerce. You will operate at the intersection of editorial storytelling, content creation, platform strategy, and creator ecosystems. You have the instinct to spot cultural moments before they peak and the operational rigor to turn them into sustained brand momentum and business growth.

RESPONSIBILITIES
Cultural Leadership & Editorial Direction

Identify emerging trends, creator movements, aesthetics, and cultural shifts that can be authentically translated into brand storytelling.
Shape social beyond content feed and elevate editorial platform with a clear point of view, tone, and narrative arc.
Proactively ideate and execute cultural moments that earn organic attention and conversation with a focus on the product and Marc Jacobs brand.

Content Creation & Production

Lead fast, high-impact content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling.
Responsible for editing, directing, and hands-on content creation.
Strong network and experience building and managing creator-led production pipelines.
Build and manage a lean ecosystem of creators, editors, videographers, and freelance talent to scale output efficiently.

Platform Strategy

Own cross-platform strategy across TikTok, Instagram, YouTube Shorts/Reels, Redditt, sub stack, emerging platforms, and future formats.
Tailor creative approaches by platform, understanding algorithm behavior, native formats, and audience behavior.

Commerce & Performance Impact

Partner with E-commerce, CRM, and Media teams to continue building awareness and also turn social into a growth driver.
Build strategies that drive traffic, conversion, retention, and product storytelling.
Establish performance benchmarks and continuously optimize creative against KPIs.

Creator & Influencer Partnership

Maintain deep knowledge of the creators, tastemakers, and digital communities shaping fashion, culture, and entertainment.
Build creator partnerships that are organic, culturally credible, and drive brand growth.
Spot emerging talent early and integrate them into storytelling.

Team Leadership

Build and lead a high-performance social team and effectively influence cross-functional stakeholders.
Create workflows that allow for speed, efficiency, experimentation, and creative excellence at scale.

QUALIFICATIONS
Experience

7–12+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
Proven experience leading social for a fashion, lifestyle, entertainment, or culturally driven brand.
Demonstrated track record of creating or leading cultural moments, viral content, or conversation-driving campaigns.

Creative & Cultural Expertise

Exceptional aesthetic sensibility and editorial judgment.
Deep understanding of internet culture, creator economy, and emerging digital movements.
Ability to translate cultural insights into brand-safe but culture-forward storytelling.

Production & Execution