Managing Director, Admissions & Enrollment
Relay Graduate School of EducationAbout the role
Relay Graduate School of Education (Relay) is an accredited not-for-profit institution of higher education serving thousands of educators from across the country, from pre-service teachers to system-level leaders. Our mission is to ensure that all students are taught by excellent educators, in order to build a more just world where every student has a clear path to a fulfilling life.
The Managing Director, Admissions & Enrollment will work to ensure that Relay is able to effectively scale its programs and partnerships to reach thousands of educators across the country. The Managing Director will lead cross-team collaboration and set the vision for central systems and processes to effectively meet or exceed annual revenue and enrollment targets year over year. This will require setting the vision and direction for a data-driven approach to enrollment management that builds on the strengths of Relay’s efforts to date and further centralizes its approach to be more replicable and efficient, particularly as the institution expands its program offerings to reach new audiences and maximize impact.
Reporting to the Vice President, Partnerships & Enrollment, this candidate is an exceptional people manager and excels in developing and strengthening replicable, efficient systems and processes that reduce friction for partners and applicants. The Managing Director will manage two sub-teams: Prospective Student Advising and Admissions & Enrollment. Further, they will work closely across many teams within the institution, including Partnerships, Regulatory & Accreditation, Technology, and Marketing & Communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Admissions & Enrollment (40%)
- Set the vision for prospective student advising and admissions alongside the Partnerships team and within the institutional vision set by the Vice President, Partnerships & Enrollment
- Execute the strategy for the implementation of an institutional recruitment plan to successfully meet annual goals, including student enrollment and experience goals
- Partner with the Academic Compliance and program teams to inform the long-term vision for enrollment in Relay’s programs that balances program requirements, operational considerations, and revenue targets
- Set and manage the sub-teams to meet ambitious annual enrollment targets, in addition to other identified key metrics such as conversion rates, application completion timelines, prospective student and applicant experience, etc.
- Leverage data to design equitable policies and practices that maximize conversion of interest to applicants to enrolled students
- Lead the Prospective Student Advising and Admissions & Enrollment sub-teams to ensure systematic, proactive, and efficient partner and prospective student management
- Determine the institutional strategy to optimize reenrollment to support the Partnership function’s institutional goals by working collaboratively with key internal stakeholders to determine the staffing and systems capabilities needed to work effectively at scale
- Leverage data to conduct historical analysis and model future enrollment and revenue patterns
Systems & Processes (40%)
- Set vision for integration of admissions and enrollment data across key institutional platforms to ensure efficiencies and that actionable data is shared with key internal and external parties, ultimately inclusive of teacher preparation and professional education programs
- Lead creation of multi-year strategic plans to improve systems and processes using key data points, developing the capabilities to enroll students in different programs at different points during the year
- Guide the direction of the development of the streamlined application build processes across internal teams (“Go Live”)
- Articulate the ways in which data from key groups can be linked and managed most effectively, including interest, prospective students, applicants, and enrolled students
Cross-team and Intra-team Collaboration (20%)
- Learn about and maintain knowledge of Relay’s programmatic offerings, including regulatory constraints, to create and drive enrollment strategy, identify operational inefficiencies, and coordinate cross-functional teamwork
- Drive collaboration with key internal teams, including Teacher Prep, Professional Education, Technology, Marketing & Communications, Partnerships, Academic Compliance, Research, and Student Affairs and Services to streamline efforts to capture consistent, actionable data and to generate timely, relevant progress reports toward enrollment and revenue goals
- Facilitate key cross-functional meetings to drive decision-making needed to implement enrollment strategy and produc
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