Global Marketing Brand Partner

This is what you will do:

At Alexion, AstraZeneca Rare Disease, we are innovators, leaders, and collaborators. At the heart of everything we do is an intense desire to pursue the toughest challenges and truly change the world for people living with rare and devastating diseases.

The GMMA (Global Marketing and Market Access) team is a fully integrated commercial strategy team, aligning global marketing, new product planning, and commercial excellence across all therapeutic and disease areas. The purpose of GMMA is to partner with both global colleagues (R&D, Operations, Corporate Affairs, Finance, et al) and regional and local Commercial colleagues to ensure the successful development and launch of innovative therapies that will deliver value for all our stakeholders. Our unique culture is centered on collaboration, authenticity, creativity, and pushing the boundaries on everything we do to advance patient care.

Based in the Regional Hub of Alexion in Baar and reporting to the GMMA TA head of  Hematology, Nephrology, and Transplant, the Global Marketing Brand Partner will support the pipeline strategy development, planning, and execution in preparation for the global launch. The role will be a critical global contributor to enable the organization to exceed budgeted revenue targets and financial business objectives for the strategic planning period. The successful candidate will be responsible for preparation global strategic plan materials, and other global commercial deliverables, partnering with key stakeholders across global, regional, and market commercial and medical teams.

You will be responsible for:

As a core member of the launch teams (with initial focus on HSCT TMA):

• Contributing to the development and implementation of the strategic and tactical plan providing marketing leadership and innovation.
• Evolving our global brand assets including the identification, testing, and validation of creative concepts and messaging architecture, and creation of certain global assets (e.g., launch materials, sales support tools, and educational aids).
• Partnering with regions to provide strategic market and product positioning guidance and help to drive local adaptation and execution of brand and disease area strategies.
• Collaborating with regional markets to: 1.Drive execution against key priorities to enable the organization to improve business performance and exceed budgeted revenue targets for the strategic planning period; 2.Align regional campaigns to global core messages.
• Inform commercial organization on medical publications and content.
• As a core member of the disease planning team: 1. Refining the global commercial strategy for HSCT TMA based on the patient journey and evolving competitive set; 2. Refining core strategic and tactical materials including patient journey and leverage points, messaging, positioning, etc.
• Prepare inputs to be used within long-term planning forecasts.
• Coordinate shared best practices across the different geographies.
• Lead cross-functional strategic sub-teams and strategic initiatives to deliver on key business objectives and monitoring global progress against key indicators.
• Execute specific insight projects to support the overall development of the brand strategy, including facilitating Awareness Trial and Usage (ATU) studies.
• Evaluate market trends, financial analysis, and changing customer habits to lead downstream execution of revenue and margin expansion initiatives.
• Establish and maintain communication channels and cross-functional collaboration with other global functions and geographical regions: 1. Therapeutic Area teams on disease area decisions; 2. R&D on clinical progress, timelines, and expectations of commercial functions; 3.Regional teams to capture customer habits and trends.
• Support processes aimed to ensure we have the optimal amount of inventory and long-term supply for customer satisfaction and business financial success.

You will need to have:

• Bachelor’s degree in a scientific or business area.
• MBA/PhD degree.
• Excellent English communication both written and spoken
• Minimum 5 , preferred 7 years of industry experience across sales, marketing, consulting, analytics, medical, or other commercial functions. Experience of supporting/driving complex projects through successful partnerships.
• Experience in orphan drugs/rare disease
• Knowledge of the rare Hematology and TMA conditions
• Both in countries and above countries/Global experience
• Excellent strategic thinking and operational execution capability 
• Demonstrated ability to thrive in a cross-functional, highly collaborative, and fast-paced environment.
• Customer focused, displayed by the ability to eng