***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As part of the Strategy, Planning, and Performance team, you will establish benchmarks, build mechanisms to analyze results, uncover insights, and recommend in-year campaign and brand strategy optimizations.

As the Manager, Marketing Strategy & Performance, reporting to the Director, Marketing Strategy & Performance, you will lead Hilton's unified measurement framework and test-and-learn initiatives, building toward global connectivity. You will also advance MarTech capabilities, including LiveRamp, and partner with media and analytics teams to design measurement approaches aligned to key objectives and audiences. Additionally, you partner with Marketing Analytics, Media, and agency teams to ensure integration of insights into reporting and performance narratives, supporting data-driven optimization across marketing strategies. You will handle complexity and apply marketing strategy to address business challenges and drive success.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Support adoption and integration of tools like LiveRamp from a measurement and performance perspective, ensuring audience connectivity, targeting effectiveness, and attribution insights to inform optimization and business impact.
• Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, attention, marketing mix modeling (MMM).
• Create testable hypotheses around marketing activities and work with relevant collaborators to test and track insights.
• Leverage measurement results to drive business growth, developing benchmarks, media and creative best practices, and refinement/optimization to audience and targeting strategy to improve effectiveness.<