Manager, Social Media

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The University of Miami/UHealth has an exciting opportunity for a Manager, Digital Marketing. The Manager, Digital Marketing (Social Medial) works closely with leadership and staff to provide digital support for all communication tactics within the department. This position also strives to maintain alignment with University-wide business goals and digital marketing objectives.                                                                                                          

• Develops, owns, and executes a digital marketing strategy.

• Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.

• Drives the growth, engagement, and regular maintenance of digital channels.

• Understands and leverages digital platforms to optimize performance.

• Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.

• Measures and reports performance of all digital campaigns.

• Manages day-to-day communications with internal teams and any agency partners.

• Assists with oversight, administration, and monitoring of departmental budget.

• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures.

Department Specific Functions:

Working Title: Social Media Manager

The Social Media Manager is responsible for helping to maintain the “voice” of University of Miami Health System, the Miller School of Medicine, and any official associated institutions across all relevant social media platforms. Provides oversight for paid and organic social media efforts for multiple brands. Manages company policy regarding social media activities working across different teams including privacy and legal among others.

Effectively works to grow audiences and to communicate with the community. This position works closely with internal team members including medical communications, patient experience, content creation, and vendors to maximize engagement and implement effective, consistent content across all platforms.

Responsibilities Include:

Strategy and Optimization

• Act as the resident expert on all things social, including strategy, best practices, testing emerging platforms, training and competitive analysis

• Track key performance indicators, analyze data and develop reports to communicate overall social impact

• Analyze data and compile reports that include metrics on engagement, community growth, referral traffic and conversions, customer acquisition, etc.

• Assist with crisis communication through social media outlets as necessary

• Use social listening tools to monitor social channels for reputation-impacting posts and communications

• Develop and execute a comprehensive, measurable social media strategy across all relevant social media platforms. Benchmark and monitor competitor and industry leaders in social media to apply best practices

• Create and maintain a comprehensive social media calendar

• Keep pace with industry trends and use them to improve how we do business and drive results

• Oversee paid social marketing campaigns and assign coverage of external vendors for community events

Community Building and Engagement

• Develop engagement plans to enhance brand awareness in the community

• Establish close relationships with community brands to develop creative ways to cross promote and amplify reach

• Coordinates event coverage for social media with agencies and event staff including weekend coverage as needed

• Partner with the marketing team to assist with the development and overall social media advertising campaigns

Performance and Reporting Measures

• Oversee a dashboard of agreed-upon metrics

• Generate gr