Marketing Analyst

Company Description

70 something looking for a special someone to fill a void. Loves long term relationships and doing community service. Serious connections only, please.

We love people who love people. Our job is to do more than help with finances, we create connections that last a lifetime.

If you truly have a passion for helping others, you’ll fall in love with us.

                                                        -Greater Texas

Job Description

What's in it for you as a Marketing Analyst:

• Growth & Development:
  • Ongoing training and coaching to expand your skill set and career potential.
  • Exposure to cross-functional projects and strategic initiatives that shape the future of our organization.
  • Opportunities for leadership development and internal career advancement
• Dynamic & Impactful Work Environment:
  • A collaborative workplace where your ideas and expertise help drive innovation and efficiency.
  • Be part of a growing organization that values continuous improvement and fresh perspectives.
  • Engage in meaningful work that directly supports our mission and enhances the member experience.
• Full Benefits Package - Enjoy competitive benefits that include:
  • Choices of Medical, Dental, Vision, Life and AD&D Insurance.
  • Optional Critical Illness, Accident, and Hospital Indemnity Benefits.
  • 16 hours of paid volunteer time annually to give back to your community. 
  • Monthly accruals of vacation and sick time, plus several paid holidays.
  • 401k plan with up to 7% employer match to help you secure your future.​ 
  • Tuition reimbursement for continued education and personal growth. 
  • Access to our HQ fitness center and studio.
• Supportive & Engaging Workplace Culture:
  • A team-oriented environment where collaboration and innovation thrive.
  • Recognition programs that celebrate achievements and contributions.
  • Regular team-building activities, fun office events, and frequent potlucks.

The Basics of a Marketing Analyst:

• Exempt/Hybrid Position (in office requirements will be discussed with manager).
• Schedule: Monday - Friday. Flexibility required for after-hours and occasional weekends for events and projects.

What you'll do as a Marketing Analyst:

This role is responsible for leveraging multiple data platforms to analyze membership data, tracking marketing performance, and providing data-driven insights to support marketing strategy and decision-making. This role involves creating and utilizing multiple data intelligence tools to assess trends, develop projections, and support campaign tracking and optimization. The Marketing Analyst will collaborate with internal stakeholders, external partners, and marketing leadership to enhance member engagement, product adoption, and overall business growth.

Duties and Responsibilities:

• Data Analysis & Market Intelligence: Collaborate to deploy data-driven strategies to drive business growth and ensure high levels of member experience. Utilize techniques to extract actionable insights from multiple, complex data sources. Conduct ongoing analysis of membership data to identify churn patterns, product/service adoption rates, marketing performance, and opportunities for product/service growth. Use data intelligence to develop growth projections and estimations for various products and services. Perform research to identify qualifiers for ongoing promotions. Perform ROI analysis for marketing-related projects and campaigns. Monitor competitor marketing strategies and industry trends to provide benchmarking insights. Identify emerging market trends that could impact marketing strategies and business growth.
   
• Marketing & Campaign Performance Tracking: Develop and implement ad hoc reports, graphs, visuals, maps, and other data-related materials as needed. Create reports for campaign tracking, targeted messaging, and other marketing analysis using MCIF data. Work closely with the Marketing team to share insights, campaign reports, and other relevant data to inform strategy and execution. Leverage member data and segmentation techniques to create personalized marketing strategies that enhance engagement, retention, and product adoption. Work with marketing teams to implement targeted messaging and optimize outreach efforts. Collaborate with internal partners and external strategists to identify marketing opportunities, track campaign performance, assess performance of marketing programs, and identify growth opportunities. Utilize various data platforms to generate re