Kennywood - Marketing Director
Herschend FamilyAbout the role
Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Promotional Calendar: Design promotional calendar for ticket promotions. Execute ticket promotions on website/ecommerce, social media, email, and partner with media team for paid media executionIn-Park Events & Execution: Support in-park events and experience through in-park signage, event activations, and partnering with other Kennywood department leaders on overall event experience.
Digital Strategy: Oversee the content of official Kennywood digital channels, including the website, email marketing, and social media platforms (TikTok, Instagram, X, Facebook) to drive sales and brand affinity
Ad Campaigns: Partner with brand and advertising teams to execute Kennywood’s advertising and paid media campaigns.
Season Pass program management: Design and execute marketing campaigns to sell season passes, encourage visitation throughout the season, and renewal campaigns
Public Relations: Draft and distribute press releases, coordinate media coverage requests, and serve as a media contact.
We are currently looking for a:
Kennywood - Marketing Director
Roles & Responsibilities:
Roles & Responsibilities:
Establish a holistic and integrated approach to marketing, sales, public relations, and promotions to grow Kennywood and Sandcastle’s attendance and revenue
Coordinate and oversee park marketing and media budgets, plans, and promotional activities to meet attendance and revenue goals
Lead activations to achieve ticket and Season Pass sales, attendance, ticketing revenue, and social media engagement goals
Collaborate with stakeholders to develop annual plans and budgets
Direct, mentor and develop the sales and marketing team
Oversee owned channels for both parks, collaborate with the Park Support Center on Paid media plans
Develop an understanding of the local market with a focus on opportunities to grow business
Coordinate with agencies, Park Support Center, and other stakeholders to ensure fluidity of marketing plans and execution
Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
Execute weekly performance reviews of the business, identifying challenges, solutions and opportunities
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