Product Marketing Manager, Monetization

About NewsBreak

NewsBreak is the content intelligence platform shaping the future of local information. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information experiences powered by advanced AI, recommendation systems, and adtech. 

We're proud to be a Great Place to Work®-certified company, home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

If you’re a Dreamer, a Builder, an Innovator, we’d love to hear from you!

For more information, visit www.newsbreak.com/about

About the Role

Are you passionate about crafting compelling narratives, launching impactful features, and driving adoption of cutting-edge advertising solutions? NewsBreak is looking for a talented Product Marketing Manager (PMM) to join our Monetization Team. In this role, you’ll take ownership of key marketing responsibilities for our rocketship ad platform, ensuring successful feature launches and empowering our sales and account management teams to excel.

This is an exciting opportunity to work at the intersection of product and marketing, building scalable programs, delivering impactful campaigns, and making a measurable difference in our rapidly growing advertising ecosystem. NewsBreak offers a collaborative environment with world-class talent, a massive user base, and opportunities to innovate in the digital advertising space.

Key Responsibilities

Product Marketing Ownership

• Feature Launches:
• Partner with the product team during alpha stages to shape messaging.
• Define credit allocation, messaging, and build one-pagers during beta.
• Collect user and stakeholder feedback to refine features.
• Execute public launches with clear, impactful communication strategies driving adoption.
• Internal Enablement:
• Build in-depth knowledge of the NewsBreak Ad Platform.
• Conduct internal trainings for sales, account management, and agency teams.
• Create comprehensive resources such as playbooks, FAQs, and training materials.

Communication and Scaling

• Content and Messaging:
• Develop and deliver onboarding email flows, ensuring seamless advertiser experiences.
• Create scalable webinars, video tutorials, and other multimedia content to drive feature adoption.
• Market Impact:
• Plan and measure the success of campaigns, new feature adoption rates, and overall marketing impact.
• Lead initiatives for scalable growth, including events, trainings, and cross-functional marketing strategies.

Data and Insights

• Track the adoption and success of new features, onboarding processes, and marketing campaigns.
• Collaborate with analytics teams to measure the effectiveness of initiatives and identify areas for improvement.

Collaboration and Community Building

• Work closely with cross-functional teams, including product, engineering, sales, and customer success, to ideate, test, optimize, and scale marketing strategies with business goals.
• Foster a community of engaged users and advertisers through thoughtful communication and impactful campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of relevant experience in ad tech or digital marketing.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven track record in managing marketing teams and launching successful products.
• Proficiency with tools like SQL, Amplitude, MODE, and project management software.
• Deep understanding of digital marketing channels (SEO, SEM, email marketing, social media).
• Exceptional copywriting and content creation skills.
• Experience with UX principles to enhance user engagement.
• Ability to build and nurture online communities and manage B2B partnerships.
• Self-starter with an entrepreneurial spirit, comfortable with ambiguity and taking initiative.

Nice to Have

• Prior experience with NewsBreak Ad Manager or similar ad platforms. 
• Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.
• Understanding of the mechanisms behind virality in content and campaigns.
• Proven experience in creating and nurturing online communities.

Benefit