Manager, Applied Intelligence

<div class="content-intro"><p>At MERGE, we are <strong>Built Different</strong>. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.</p> <p>This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.</p> <p><strong>Emerge to the Top of Your Career</strong></p> <p>At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.</p></div><p><strong>As our </strong><strong>Manager, Applied Intelligence</strong><strong> you will…</strong></p> <p>Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.&nbsp;</p> <p><strong>Be Accountable and Responsible</strong></p> <ul> <li>Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models</li> <li>Proactive at performing exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences</li> <li>Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries</li> <li>Be responsible for owning all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture</li> <li>Be the day-to-day analytics resource on multiple client workstreams&nbsp;</li> <li>Have the ability to partner with cross-functional teams and manage time efficiently across multiple projects</li> <li>Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations</li> <li>Be adept at communicating and representing results of analysis in a simple way to clients</li> </ul> <p><strong>These are the qualifications we’r