Head of Marketing, Adaptive Planning

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About the Team

The Workday Adaptive Planning team is a newly formed and highly strategic business unit dedicated to our cloud-based enterprise planning software. With over 7,000 customers and approximately $600 million in annual revenue, Adaptive Planning is a leader in the Office of the CFO technology landscape. Our mission is to help organizations of all sizes, from mid-market to Fortune 500, make smarter, faster decisions through continuous, collaborative, and comprehensive planning.
As a new, dedicated business unit, we operate with the agility and entrepreneurial spirit of a startup, backed by the resources and stability of Workday. The marketing team will be a pivotal part of this new chapter, tasked with telling our story, expanding our market presence, and accelerating growth.

About the Role

As the Head of Marketing for Adaptive Planning, you will be a founding member of our new leadership team, reporting directly to the General Manager. You will be responsible for creating, leading, and executing the end-to-end marketing strategy for the Adaptive Planning business. This is a highly visible, hands-on leadership role that requires both strategic vision and the ability to execute with speed and precision.

You will lead a small, dedicated team of product marketers, digital marketers, and content marketers. You'll also work in a matrixed environment with the broader Workday marketing organization, collaborating closely with teams responsible for field marketing, media planning and buying, and events. Your primary goal will be to develop and scale a marketing function that drives brand awareness, generates pipeline, and supports customer expansion, all in service of our ambitious growth targets.

Key responsibilities include:

• Strategy and Planning: Develop a comprehensive marketing strategy that aligns with business objectives and leverages data to define our target audience, messaging, and channels.

• Team Leadership: Build and mentor a high-performing team of marketing professionals, fostering a culture of accountability, innovation, and collaboration.

• Content and Messaging: Oversee the creation of compelling content and messaging that resonates with our target audience, differentiates us from competitors, and communicates the value of our product.

• Demand Generation: Lead the development and execution of all digital marketing, content marketing, and inbound/outbound campaigns to generate high-quality leads and drive pipeline.

• Collaboration: Act as a key liaison between the Adaptive Planning team and the broader Workday marketing, sales, and product teams to ensure cohesive go-to-market execution.

• Budget Management: Own and manage the Adaptive Planning marketing budget, ensuring effective allocation of resources to meet business goals.

About You

Basic Qualifications

• 10+ years of experience in B2B SaaS marketing.

• 3+ years of experience in a leadership role, managing a te