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Director, Sponsorship Marketing & Special Programs

iHeartMedia
New York City, United Statesfull_timeVerifiedPosted 21 Jan 2026
💰 $250,000/yr($200,000/yr$250,000/yr)

About the role

iHeartMedia

                                                                             

Current employees and contingent workers click here to apply and search by the Job Posting Title.

                                                                             

The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report! 

In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined;

  • We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

  • iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

  • We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

  • iHeartRadio is the #1 streaming radio digital service in America;

  • Our social media footprint is 7 times larger than the next largest audio service; and

  • We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

The Director, Sponsorship Marketing & Special Programs leads the development, packaging, and sell-through of iHeartMedia's cross-platform sponsorship programs. This role transforms programming into compelling marketplace offerings, equips sales teams with the tools and strategy they need, supports live pitching, and manages key partner relationships across major events and media brands.

                                                                             

What You'll Do:

Go‑to‑Market & Packaging

  • Lead development of cross‑platform sponsorship packages and sales materials with GTM and Media Strategy teams.

  • Ensure programs have clear messaging, brand targets, and media plans aligned to revenue goals.

Sales Enablement & Pitch Support

  • Roll out programs to national and market sales teams; provide ongoing sales coaching and strategic guidance.

  • Join seller-led pitches with clients and agencies; tailor narratives by category.

Deal Strategy & Commercial Governance

  • Serve as central point of contact for negotiations, exclusivities,  and pricing exceptions.

  • Collaborate internally and externally to support revenue delivery, co-sell agreements, and sponsor commitments.

Program Leadership & Partner Management

  • Oversee an annual slate of special programs (e.g., Women’s Sports, New Year's Rockin'

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Company

iHeartMedia

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