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PT

Marketing Manager

PTC
United Statesfull_timeVerifiedPosted 16 Dec 2024

About the role

Job Details

Job Location LIBERTY TUBULARS - Liberty, TXJob Shift Day

Description

We at PTC value our employees’ health and wellness. We offer the following:

  • FREE Healthcare
  • HSA option
  • Dental
  • Vision
  • Life Insurance
  • Dependent & Spouse Life Insurance
  • Long Term Disability
  • Cancer & Critical accident coverage
  • 401K plan with company match
  • Referral Bonus
  • Annual college scholarship available for children & grandchildren of PTC employees
  • Tuition Reimbursement eligibility

 

Company Description:

PTC is a leading manufacturer and marketer specializing in welded and cold-drawn mechanical steel tubing, tubular shapes, OCTG, Line Pipe, Pressure Pipe, Chrome bar,  as well as precision parts and assemblies for diverse industrial applications.

Position Overview: 

The Marketing Manager plays a crucial role in driving the growth and success of the entire organization by planning, developing, and executing effective marketing strategies. This position requires a combination of creativity, analytical skills, and leadership abilities to manage marketing campaigns, oversee brand development, and ensure consistent messaging across all platforms.

Essential Duties and Responsibilities: 

  • Develop and implement comprehensive marketing plans aligned with Company objectives.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Define key performance indicators (KPIs) to measure the success of marketing efforts.
  • Oversee the creation and maintenance of the Company’s image and voice.
  • Ensure consistent branding across all marketing channels, including digital, print, and events.
  • Manage and optimize digital campaigns, including SEO (search engine optimization), SEM (search engine marketing), social media, email marketing, and content marketing.
  • Analyze website traffic, social media engagement, and campaign performance using analytics tools.
  • Work closely with sales, product development, and other departments to align marketing initiatives with business goals.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources.
  • Monitor expenditures and ensure all campaigns deliver a strong return on investment (ROI).
  • Coordinate events, trade shows, and sponsorships to enhance company visibility.
  • Build and maintain relationships with key partners, vendors, and media outlets.
  • Perform other related duties as assigned.

Minimum Education and/or Experience Requirements: 

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing, with at least 3-5 years in a managerial role.

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Company

PTC

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