Marketing Manager
PTCAbout the role
Job Details
Job Location LIBERTY TUBULARS - Liberty, TXJob Shift DayDescription
We at PTC value our employees’ health and wellness. We offer the following:
- FREE Healthcare
- HSA option
- Dental
- Vision
- Life Insurance
- Dependent & Spouse Life Insurance
- Long Term Disability
- Cancer & Critical accident coverage
- 401K plan with company match
- Referral Bonus
- Annual college scholarship available for children & grandchildren of PTC employees
- Tuition Reimbursement eligibility
Company Description:
PTC is a leading manufacturer and marketer specializing in welded and cold-drawn mechanical steel tubing, tubular shapes, OCTG, Line Pipe, Pressure Pipe, Chrome bar, as well as precision parts and assemblies for diverse industrial applications.
Position Overview:
The Marketing Manager plays a crucial role in driving the growth and success of the entire organization by planning, developing, and executing effective marketing strategies. This position requires a combination of creativity, analytical skills, and leadership abilities to manage marketing campaigns, oversee brand development, and ensure consistent messaging across all platforms.
Essential Duties and Responsibilities:
- Develop and implement comprehensive marketing plans aligned with Company objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Define key performance indicators (KPIs) to measure the success of marketing efforts.
- Oversee the creation and maintenance of the Company’s image and voice.
- Ensure consistent branding across all marketing channels, including digital, print, and events.
- Manage and optimize digital campaigns, including SEO (search engine optimization), SEM (search engine marketing), social media, email marketing, and content marketing.
- Analyze website traffic, social media engagement, and campaign performance using analytics tools.
- Work closely with sales, product development, and other departments to align marketing initiatives with business goals.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenditures and ensure all campaigns deliver a strong return on investment (ROI).
- Coordinate events, trade shows, and sponsorships to enhance company visibility.
- Build and maintain relationships with key partners, vendors, and media outlets.
- Perform other related duties as assigned.
Minimum Education and/or Experience Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, with at least 3-5 years in a managerial role.
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