Junior Influencer Marketing Manager

ASSISTANT MANAGER, INFLUENCER MARKETING/PR

LUXURY MARKETING – NEW YORK, NEW YORK

 

 

COTY is looking for smart leaders who are fast and passionate.

 

The Assistant Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.

 

RESPONSIBILITIES

 

As our Assistant Manager, you will report to our Senior Manager of Influencer Marketing/Public Relations and support the team in the development and execution of US press and influencer strategies for a portfolio of fragrance brands (BOSS and Gucci Fragrances) to maximize social content, press coverage and positive consumer engagement. The Assistant Manager will help shape and execute 360° programs that maximize brand awareness, consideration, and demand—spanning paid and earned influencer initiatives, press outreach and event execution. Additionally, they will support the team in budget management, external agency management, as well as the creation of strategic activation evaluations and recaps.

 

The Assistant Manager, PR & Influencer Marketing, should excel at managing multiple priorities, staying highly organized with strong communication skills, and approaching work proactively with a positive, collaborative mindset.  The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers and competitive brands setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally, communicating effectively on behalf of the team/brands.

 

Your main focus:

• Influencer Management & Execution:

• • Assist in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market
  • Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
  • Assist in management of external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
  • Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations
  • Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
• Press Management & Execution:
  • Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments
  • Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers
  • Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&A documents
  • Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary
  • Develop and maintain strong editorial relationships to support ongoing earned press coverage

• PR & Influencer Reporting, Analysis & Recommendations

• • Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools
  • Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies
  • Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs
  • Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360° campaign performance