Digital Merchandiser

<p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">&nbsp;</p> <p><span style="font-size: 12pt;"><strong>Role Overview</strong></span></p> <p><span style="font-size: 12pt;">The Digital Merchandiser supports execution of Nature’s Bakery’s ecommerce presence across key retailers, ensuring our products are accurately represented and optimized online. This role focuses on maintaining high-quality content, improving search visibility, and driving digital growth through strong day-to-day execution.</span></p> <p><span style="font-size: 12pt;"><strong>Key Responsibilities</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own <strong>digital shelf execution</strong> across retailers, ensuring product pages are accurate, complete, and up to date</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Optimize product content (titles, images, descriptions, keywords) to improve <strong>search visibility and conversion</strong></span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage item setup and content syndication across platforms (e.g., Salsify, Syndigo)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with brand, sales, and creative teams to deliver and maintain content for new items, seasonal updates, and transitions</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor product pages across key retailers (Amazon, Walmart, Target, Kroger, etc.) and proactively identify issues and opportunities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Analyze content performance, search trends, and competitor activity to inform improvements</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Execute test-and-learns and track results to support optimization efforts</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support development of digital best practices and playbooks</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Experience &amp; Skills</strong></span></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>1–3 years of relevant experience</strong> in ecommerce, digital merchandising, or related field</span><