Director, Marketing Interlock Lead

Job Requisition ID #

Position Overview

Own the interlock between sales and marketing orgs. Translate sales priorities into campaigns, account-based marketing programs, events, and collateral; set marketing qualified lead (MQL) quality standards; and deliver clear, executive-ready readouts on impact and funnel health. 

Team & Structure: Within Sales Strategy & Excellence (executes on sales strategic initiatives & coordinates cross-functional efforts). 

Responsibilities

• Act as the primary liaison between Sales and Marketing; run a recurring communication cadence with clear decisions, owners, and timelines

• Translate sales priorities into marketing plans (e.g. campaigns, account-based marketing programs, content, and events) with clear briefs

• Align account-based marketing with account teams’ priorities

• Orchestrate mutual agreement on customer-facing event strategy and execution; measure ROI impact

• Establish regular cadence for updates on marketing priorities for Sales leadership; produce leadership level material

• Operate a structured intake and prioritization process for marketing requests from the sales leadership

• Coordinate field-ready campaign collateral across Marketing and Go-to-Market Enablement teams; ensure localization where needed

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA) is preferred

• A minimum of 7-10 years of experience in marketing, sales operations, or business development, with at least 3-5 years in a leadership role

• Proven experience in defining and overseeing marketing strategies, campaigns, and sales plays aligned with strategic priorities

Skills and Competencies:

• Strong understanding of marketing and sales alignment, including developing Marketing Qualified Leads (MQL) requirements and improving screening processes

• Demonstrated ability to serve as a liaison between Sales and Marketing, facilitating effective communication and ensuring alignment on strategic priorities

• Excellent project management skills with the ability to oversee the development and execution of marketing campaigns, messaging, sales collateral, and customer events

• Analytical skills with the ability to gather, interpret, and report on MQL impact (% actioned, % conversion) and implement screening improvements

• Strong business acumen and strategic thinking skills with the ability to align marketing initiatives with overarching business goals and sales priorities

Leadership and Management:

• Proven leadership experience with the ability to manage, mentor, and develop a high-performing marketing team

• Strong decision-making skills with experience in resource allocation and project prioritization to maximize strategic outcomes

• Ability to manage cross-functional teams and collaborate effectively with other departments, including Sales, Demand Generation, and Customer Success

Communication and Collaboration:

• Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively

• Strong interpersonal skills with the ability to build and maintain relationships across various functions and levels within the organization

• Effective collaboration skills with experience coordinating monthly interlocks and ensuring alignment between Sales, Marketing, and other key stakeholders

Technical Proficiency:

• Proficiency in marketing automation platforms, CRM systems, and project management tools

• Familiarity with analytics and data visualization tools to track and report on marketing metrics and KPIs

• Experience in developing and executing global and local sales plays based on strategic priorities and needs

Analytical and Problem-Solving Skills:

• Strong analytical skills with the ability to define MQL requirements, gather feedback, and develop effective marketing and sales strategies

• Proven track record in channeling marketing insights into actionable plans that inform and enhance sales priorities and campaigns

Preferred Qualifications

• High level of integrity, professionalism, and commitment to marketing excellence and business success

• Strong focus on customer and sales satisfaction with the ability to understand and address their needs and challenges

• Flexibility an