Brand Creative Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As a Brand Creative Manager, you will work closely with creative leadership to manage the execution of comprehensive content plans and deliverables for high-impact, persona-based campaigns. You’ll act as the operational linchpin, ensuring the successful delivery of creative assets across all marketing channels, while driving efficiency and innovation through the use of AI tools. This role requires exceptional project management skills, the ability to juggle multiple stakeholders, and experience working on complex, integrated campaigns.

Key Responsibilities:   

• Lead the end-to-end content production process for various content formats such as digital/interactive, display, video and audio content that supports our persona programs

• Partners closely with Creative Director and PMO to determine proper resourcing within given budgets, and obtain and scrutinize detailed estimates from production partners to ensure it is answering the creative need 

• Lead the strategic and creative feedback process on all content, including video which will include rough, fine and final cuts of produced assets, identifying key inputters and final approvers upfront 

• Develop, communicate and implement internal production plans, timelines, and asset trackers for cross-team integrated marketing work streams – including managing the process in required automated tools and tech.

• Maintain and provide regular status updates to key stakeholders and project management leads on production progress, proactively communicating any shifts or changes in delivery dates as well as the impact of delays in timely feedback 

• Oversee the budget & scope actualization for content development and external vendors to ensure accurate requirements, pricing and delivery.  

Competencies:  

• Content Production Expertise: Deep understanding of integrated campaign content production needs across all marketing channels. Should have deep experience in video and digital production processes and lead times, including the latest AI technologies, industry-standard tools, content formats by channel, accessibility requirements and best practices. 

• Budget management: Expertise in scoping and cost benchmarking, understanding standard market rates of production services to ensure the team is getting maximum value for its budget. 

• Project management: Strong organizational skills and ability to juggle multiple projects in various stages of production. 

• Collaboration: Builds positive relationships with internal teams and external vendors to foster a streamlined production process. 

• Problem-Solving: Anticipates, identifies and resolves challenges in the production lifecycle, offering proactive solutions. 

• Communication: Ensures clarity and alignment across all stakeholders through timely updates and transparent discussions. 

Qualifications

Desired Skills & Experience   

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• Experience: Minimum of 8 years in content production with a focus on digital and video; familiarity with agency or in-house creative teams is a plus. 

• Tools: Proficiency in project and production management tools and collaboration software (e.g., Adobe Creative Suite, Frame.io, Microsoft Teams, SharePoint). 

• Industry Knowledge: Experience in B2B or technology sectors preferred. 

• Education: Bachelor’s degree in Marketing, Communications, Advertising, Film Production, or related field. 

• Flexibility: Comfort working in a fast-paced, hypergrowth environment. 
• Attention to detail and a commitment to delivering work of the highest quality.
• Passion for innovation, efficiency, and elevating creative processes.

Why Join ServiceNow?

• Play a pivotal role in delivering world-cl