Website Manager, Remote USA (East Coast preferred)

Website Manager , Remote USA (East Coast preferred)

Who We Are 

Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.

Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.

Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work. 

Description

Cobalt is looking for a website manager to join our demand generation team. This position will be responsible for supporting our website strategy, including overall Information Architecture (IA), content management, and day-to-day maintenance, focusing on the user experience and buyer’s journey, as well as website optimization and reporting. 

This role will work closely with our brand, demand generation, product, and technical teams to ensure the website delivers qualified leads to support our sales organization, effectively engages with customers and prospects, and accurately and advantageously represents our brand.

What You'll Do

• Own the overarching strategic vision of web projects spanning design, development, and optimization. Accountable for web roadmap and planning efforts that support Cobalt’s annual marketing strategies and broader business objectives. 
• Facilitate the collaborative development of the website, managing inputs from multiple internal and external stakeholders and overseeing the information architecture (IA), usability, creative execution, and web metrics reporting activities.
• Increase traffic and engagement to the website. Work closely with SMEs from marketing and other stakeholders to ensure we are delivering incremental changes to our site on time and on budget.
• Lead IA enhancement efforts. Develop a deep level of understanding of the content structure across the content management system (CMS), and provide recommendations to improve consistency.
• Manage the website’s content, including creating new and optimizing existing pages.   Work with the product marketing and brand teams to ensure graphics and copy are up to date and on brand. Apply SEO and SEM best practices and strategies.
• Working with our vendors, generate mockups of web page designs, wireframes and workflows to continually enhance content, design and the user experience.
• Create and optimize website landing pages to maximize conversion. Work with demand generation leadership and MarketingOps team implement form shortening.
• Manage and optimize landing pages, website calls-to-action (CTAs), Chat Bot playbooks, lead-generation forms, etc. Collaborates with the marketing team to A/B test creatives, audiences, and landing pages.
• Develop an understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences.
• Develop and track KPIs and UX metrics regularly and make recommendations to consistently improve the user experience as well as driving business results.
• Monitor, assess, and report on website performance. Apply analytics to track and manage performance and inform decisions on web site content, asset consumption, and traffic patterns that drive actions to improve conversion. 
• Oversees the day-to-day maintenance and administration of Cobalt’s website. Ensure a fast, reliable, scalable website. 
• Identify and troubleshoot website technical issues. Ensure website functionality and perform software updates. Develop scripts and code centered on digital attribution, user tracking and tag management. Ensure domain registration and hosting are current.
• Maintain compliance with GDPR, CCPA, ADA, and other required frameworks

You Have

• A minimum of 8 years’ experience running a B2B corporate website for a high-growth tech company leveraging a CMS (HubSpot preferred).