Digital Marketing & Website Manager

 

 

Job Description:

The Digital Marketing & Website Manager is responsible for the ongoing operation, planning, optimization, execution, and management of NDS’ customer-facing websites and mobile apps, including content planning, publishing, site optimization, technical operation, and future enhancement.  In conjunction with cross-functional internal teams, external agencies, and technical resources, this individual will use their technical understanding and knowledge of branding, data, and interactive strategy to ensure that NDS’ online presence effectively supports the company’s goals and serves all key audiences. This role will keep the existing platforms running smoothly, while also growing the platforms in alignment with business plans and growth initiatives. You are acting as a liaison between the technical needs of the brand’s website and apps with the content strategy and branding excellence to grow NDS and Raindrip effectively.

 

Job Responsibilities:

Channel lead for:

• NDSpro.com
• Raindrip.com
• NDS App
• Raindrip App
• Microsites to be sunset in 2025: Drain-it-now.com, NDSprofessionalsolutions.com, Stormchambers.com

 

Website & App Management:

General items

• Work with NDS marketing team to strategize, maintain, create and update product, technical & seasonal website content. Must create and implement cross functional workflows and processes.
• Support the ongoing operation and functionality of the current website platform, while working to improve/enhance performance and functionality. Experience with Adobe Experience Manager (AEM) Sites and AEM Assets strongly preferred.
• Project management with outside developers/programmers and creative team as needed (i.e. implementing new landing pages, creating new banners, incorporating new technologies to the tech stack, etc)
• Implementing website and/or application components of our product category strategic growth plans, including but not limited to: interactive user design experiences, incorporation of AI tools, homeowner project lead generation and management, and commercial project calculators.  

 

• • • Work alongside IT to ensure that the website stays current and secure

SEO Implementation:

• Work alongside SEO agency to optimize website content and structure for search engines to improve traffic and search rankings.
• Monitoring and analyzing website SEO performance.
• Conducting keyword research.

Web Analytics:  

• Work alongside website/analytics agency to track and analyze website traffic and user behavior. Look at trends YoY and create best practices and processes for future implementation including new product launches, sustain efforts for existing solutions and products, etc.
• Support marketing campaigns by creating landing pages, optimize website content, and track campaign performance.
• Creating and analyzing reports on website performance, identify learnings and actions on how to improve performance and UX
  • Make content and UX recommendations, A/B tests, Conversion Rate Optimization (CRO)
  • Ability to identify improvements and manage outside agency to make updates
  • Content Development:
    • Strategically calendar and publishing website content, including blog posts, landing pages, and