Director, Brand Programs and Sponsorships

Ready to further your career in the fast-paced, exciting world of cyber security?

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for a Director, Brand Programs and Sponsorships to be a part of making this happen.

About the Role

The Director, Brand Programs and Sponsorships will lead the overarching strategy and vision for the company’s global brand and sponsorship initiatives and play a vital role in continuing to grow these programs and deliver excellence in planning, execution, and measurement. 

Responsibilities

• Drive and contribute to Arctic Wolf’s brand programs including annual planning and creation of new brand projects.

• Lead the day-to-day and overall management of existing sponsorship programs, including event execution and on-site support.

• Create an annual plan for each sponsorship and propose activations to support major moments and always-on programs.

• Drive communications to ensure brand objectives are well defined and appropriately carried out.

• Partner with Demand Marketing, Partner Marketing, Comms, and internal collaborators to act as a key point of contact and integration with the full Marketing organization.

• Strategically lead the cross-functional team of comms and social media leads, creative, producers and strategists in the planning and implementation of brand programs and marquee deliverables.

• Drive efforts related to brand programs evolution, partnering closely with Creative, program managers, Comms, Sales, and PMM on program rollout.

• Champion the synthesis and evolution of program measurement and ROI definition and attainment.

• Lead and collaborate with creative on key workstreams across the creative process from inception to completion.

• Author and review campaign briefs and creative briefs.

• Provide input to ensure campaigns and deliverables are meeting objectives.

• Conduct program audits to identify areas of improvement.

• Provide budget management at an annual and quarterly basis.

Who You Are

• Ability to analyze market trends and customer behavior, utilizing this information to identify opportunities and inform strategic decision-making

• Strong verbal and written communication skills, with an ability to convey complex information in a clear, concise manner.

• Strong strategic planning, project management, and organizational skills, with an ability to manage multiple projects concurrently and deliver results under pressure

Skills & Qualifications

• Bachelor’s degree in Business, Marketing or related field

• 8+ years of overall marketing experience

• 5+ years of managing sponsored brand programs

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022). 

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. 

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