Director, Brand Strategy & Engagement

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution and coherence of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development and launch of developing holistic marketing and consumer engagement plans across a diverse range of NBC Entertainment priority programming, spanning premium scripted and unscripted series.

The director is a critical member of the Brand Marketing team, driving brand strategy, ideating concepts and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, and network presence at consumer tentpole events.This person must be creative, strategic, and collaborative; expertly able to develop relationships across a variety of internal and external stakeholder groups, offering solutions for key business challenges and identifying amplification opportunities to maximize efficiency and effectiveness. 

A strong understanding of the evolving media landscape will be essential in this role, as this person will be tasked with driving viewership across a multi-platform ecosystem. 

Responsibilities

•     Drive the planning, development, and execution of comprehensive multiplatform marketing plans for NBC shows

•     Act as Brand Lead on assigned shows, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets

•     Clearly communicate goals, positioning, and strategy to all constituents serving as the central hub for the entire marketing department, other NBC departments and external partners to ensure all communications adhere to brand voice and strategy and identify opportunities to increase exposure

•     Know storylines, casting, key production info, scheduling, etc.  Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics.  Share info and as necessary guide/adjust the plans based on the findings

•     Identify opportunities for consumer engagement, including the ability to evaluate spend through an ROI lens, where appropriate

•     Author marketing campaign plans presentations, including the ability to independently craft a creative presentation narrative

•     Act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approvals

•     Build brand partnerships and secure co-marketing efforts that help drive reach, culture, conversation, and awareness

•     Work in close collaboration with research and insights team, programming leadership and show producers to assess and determine target audience for each program, specific program attributes and promotable aspects to develop overall program positioning

•     Support Comcast NBCU Symphony activities and partnerships with media entities, brand properties, platforms and publishers in concert with internal marketing teams to expand viable audiences

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

 Salary range: $115,000 - $150,000 (bonus eligible)

Qualifications

Required Qualifications:

• Bac