Senior Manager, Insights & Analytics (Contract Employee)

<div class="content-intro"><p><span style="color: rgb(52, 73, 94); font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Who we are:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear,&nbsp;Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.</span></p></div><p><strong><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif; color: rgb(52, 73, 94);">Job Summary</span></strong></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">We’re looking for a&nbsp;<span style="color: rgb(52, 73, 94);"><strong>Senior Manager, Insights &amp; Analytics (Contract Employee)</strong></span> to drive research, strategy, and evaluation for national public service campaigns focused on Ad Council’s Mental Health Initiative. This initiative aims to change social norms, reduce stigma around mental health, and encourage people to take a proactive approach to their wellbeing — guided by experts and rooted in research with key audiences.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-olk-copy-source="MessageBody">This position will report to the VP, Insights &amp; Analytics of the mental health campaigns. It is ideal for a skilled researcher and storyteller with excellent analytical skills, a broad grasp of market research methodologies, strong written and oral communication skills, great project management skills, and a passion for social change.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">All effective campaigns start with a compelling strategy. In this role, you will collaborate not only with cross‑functional internal teams, but also with agency planners, creatives, digital specialists, and research partners across all phases of campaign development—from formative research and creative testing through ongoing tracking and evaluation.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The Ad Council is a results-driven organization, and this role is critical to implementing and analyzing quantitative and qualitative research to ensure campaigns are grounded in evidence, audience understanding, and clear measurement frameworks. This role is highly coll