Director, Global Marketing, Disease State
BDAbout the role
Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Our vision for the Global Director, Disease States at BD:
The Global Marketing Director, Disease States at BD Diagnostic Solutions (DS) will lead and coach a global marketing team and engage with a cross functional team to deliver customer focused, portfolio management decisions for the Molecular portfolio including Onclarity, Vaginal Panel/STI, Enterics/HAI and Respiratory for customers around the world which will generate profitable growth for the BD DS Molecular business. He/she is accountable for setting the strategic direction and implementing the strategy globally with close collaboration with regional business teams. This also includes engaging in research and/or clinical partnerships to provide innovative yet clear answers for market needs. He/she is accountable for the global financial performance.
Responsibilities:
- Leads change and drives profitable growth for the Platform through focus on customer solutions (versus “boxes”) and embeds a strong customer centric focus into portfolio and resource decisions.
- Drives Molecular franchises to extend category leadership. Enables and drives Integrated Molecular Solutions aligning with Informatics platform partners.
- Ensures alignment of Global Business Platform strategic objectives with the overall Molecular Business Group and DS BU’s strategic imperatives.
- Works closely with other Global Marketing Directors in the Molecular platform, the Global DS organization, and regional partners to drive strategy and deliver financial performance.
- Supports the ASR (strategic planning) and budgets, crafting forecasts and delivering on the financial performance of the business platform jointly with the VP, Molecular Platform Leader
- Monitors and ensures consistent communication of relevant market trends, clinical practices, regulations, and policy to ensure continuing strategic fit. Identifies opportunities for alternative markets.
- Handles brand, product campaigns and execution with region collaboration.
- Develops pricing strategies and guidelines for regions. Monitors regional performance.
- Effectively partners and collaborates with regional business leaders, R&D, Medical Affairs, Scientific Affairs, Business Development, and other functions to ensure development and execution of a solutions strategy.
- Leads and supports resource decisions for associate career development recognizing that leadership happens at all levels and in line with critical capabilities for BD and BD DS.
- Partners with leadership on portfolio strategy, product roadmap and priorities for specified market segment in partnership with Marketing and other key functions.
- Maintains strong relationships with key opinion leaders, customers, professional associations, and advisory boards in partnership with Scientific Affairs.
- Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
Key Leadership Qualities include:
- Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.
- Dealing with ambiguity: Demonstrate agility and action orientation when facing change and uncertainty. Optimally manage change and instill confidence.
- Influence others: Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and timing skills.
- Display strong analytical and strategic thinking and reinforce this behavior in matrix interactions.
- Encourage and promote inclusive and diverse thinking, from both an internal and external view.
Position Requirements:
- Seven to ten years of related functional experience and marketing leadership in medical device and/or life sciences industry with a consistent track-record in leading & developing high performance teams in a matrix business
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