Director Enterprise Marketing (Field & ABM)

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
About the Team Our Revenue Marketing team is a dynamic and collaborative group of individuals, including Field Marketing, Demand Generation, Campaign and ABM superstars. We share a commitment to achieve operational and pipeline excellence, and we work closely together to drive results and support each other along the way. In this role, you will have the opportunity to lead the Enterprise Marketing motion and be a key leader on our team. 
If you are a strategic thinker with a passion for Enterprise Field Marketing and ABM, and have a track record of delivering results, we would love to hear from you.
About the Role As the Director of Enterprise Marketing, you will be responsible for directly partnering with Enterprise Sales Leadership to penetrate target accounts, generate a steadily increasing flow of qualified pipeline, and deliver the awareness and education air cover that Outreach reps need to help them close more deals in high value accounts. Reporting to the VP of Revenue Marketing, you will lead an Enterprise marketing team consisting of Field Marketing, ABM and Industry Marketing, and High Touch Deal Support senior individual contributors. You will partner with Enterprise sales, RevOps, PMM, Corporate Events, and Demand Gen to design marketing programs that drive engagement with target contacts and generate demand for overall pipeline success. 
You are an innovative thinker who understands the levers available to drive growth and knows how to partner across an organization to deliver results. You bring a deep understanding of ABM and field marketing and will lead the design and execution of impactful programs and intent-based industry campaigns that speak to the needs of our Enterprise Segment. Pipeline creation and ARR will be your ultimate measure of success.

Your Daily Adventures Will Include:

• Primary Marketing Business Partner to Sales. You will design and orchestrate marketing programs alongside the sales team - tailored to the Enterprise buying cycle. You will serve as their primary marketing business partner and align all marketing air cover and ground activations to grow our existing base and acquire new customers. You will be accountable for the segment’s pipeline generation and will work cross-functionally across Demand Generation and Campaigns to ensure that your strategy spends the budget to deliver pipeline & ARR growth. 
• Ensure we are focused on the highest-value accounts.  You will work closely with the Enterprise Sales and RevOps teams to identify target accounts, develop go-to-market plans, and execute impactful programs to drive pipeline and revenue growth. Your team will manage and regularly update the ABM target accounts lists based on Outreach’s ideal customer profile (ICP), propensity analysis, and surging intent signals indicating that accounts are “in the market”. You and your team will be responsible for enabling the enterprise sales teams on your ABM programs and partnering with them to activate the programs for their target accounts.
• Develop scalable ABM and Field Marketing programs to drive new pipeline generation through targeted, personalized marketing programs. Your team will design the Enterprise marketing strategy and orchestrate the development, execution, and optimization of ABM programs and events. Your team will map and deliver programs across customer journeys that engage our target audiences at the right time with the right messages leading into the right experiences. Success will be increasing engagement in “cold” and “warm” target accounts, sourcing new sales opportunities, and influencing and accelerating existing pipeline. This is inclusive of compelling 1:1 and 1:few experiences and events for Target Accounts.
• Analyze and report on the performance of enterprise pipeline programs to measure impact and refine future programs. In this role, you will oversee and report out on overall program performance, leverage analytics and data to spot areas of opportunity and influence decisions. You are data-driven and able to optimize marketing levers on the fly.  In addition, you will also present out on monthly and quarterly marketing performance and provide thoughtful insights to the extended team.
• Work cross functionally to get things done. In this role, you will drive cross-functional activations to ensure that our marketing programs are representative of all mark