Head of Social Media and Digital Communications

Vacancy ID  

11458

College/Service   Social Purpose Department/Team   Communications & Brand Location   Hybrid – UAL High Holborn/Home Hybrid working   Flexible hybrid - 50% on-site, 50% WFH Grade   Grade 7 Salary   £59,228.00 - £71,326.00 per annum Contract  

Fixed Term - 6 months

Term  

Full time - 35 hours per week

Advertised  

External and internal

Apply by  

15 January 2025 23:55

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The opportunity

University of the Arts London (UAL) is seeking a dynamic Head of Social Media and Digital Communications parental leave cover to lead the transformation of our online presence. This pivotal role is part of the leadership community within UAL’s newly integrated Communications function, located in our Social Purpose Group. You will shape and deliver a unified digital and social media strategy that reflects UAL’s vision as a social purpose university while enhancing engagement with our diverse audiences, including students, staff, alumni, and external stakeholders.

In this exciting new position, you will oversee all UAL social media channels including our colleges and institutes channels and key parts of the UAL website, including vital course pages,  UAL stories and campaign pages for our graduate shows, leveraging data-driven insights, fostering active audience engagement, and ensuring alignment with UAL’s strategic goals and our ten-year strategy. Working collaboratively with the Head of Content (who oversees creative content generation) and internal teams and colleges, you will amplify UAL’s brand, elevate our global reputation, and ensure our digital platforms resonate with authenticity, creativity, and inclusivity.

About you

You will be a strategic thinker with a proven track record in leading impactful digital and social media strategies within large and complex organisations. You will bring a deep understanding of emerging trends, analytics, SEO, and audience engagement, paired with the creativity and adaptability to thrive in a fast-paced, collaborative environment.

Passionate about social purpose, you will champion UAL’s values of diversity, equity, and inclusion, ensuring our channels fosters a sense of belonging across all communities. Your leadership experience equips you to inspire and manage teams while building strong partnerships with internal and external stakeholders.

You will lead on creating and implementing a comprehensive digital and social media strategy to support UAL’s goals, optimising channels for audience engagement, brand visibility, and strategic growth.

You will oversee an audit of existing social media channels and web pages, rationalising where necessary and identifying areas for growth and  development, redefining how we reach new and existing audiences and cultivating a thriving online community.

 

Working closely with colleagues in Content, PR and Media Relations, Creative and Brand you will lead on developing and manage KPIs, providing regular insights into the effectiveness of strategies and optimising content based on audience engagement and feedback.

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