Product Marketing Manager - DFT, SLM, TCAD

General Information

Job Title Product Marketing Manager - DFT, SLM, TCAD Job ID 5194 City Sunnyvale State/Province California Date Posted 03-Sep-2024 Job Category Marketing Job Subcategory Product Marketing Hire Type Employee Remote Eligible No Base Salary Range: $179000 - $269000

Descriptions & Requirements

Job Description and Requirements

At Synopsys, we’re at the heart of innovations that change the way we work and play. Self-driving cars, AI, cloud, 5G and IoT. These breakthroughs are ushering in the Era of Pervasive Intelligence. And we’re powering it all with the world’s most advanced technologies from silicon to system design solutions. If you share our passion for innovation, we want to meet you.

The product marketing manager, in collaboration with the product management team, will be responsible for developing the strategy for how we position and message product value propositions to the target personas across the buying journey. In this role, you will drive the development of go-to-market plans, successful product launches, messaging documents, and product and solution content that helps fuel demand generation and awareness campaigns for EDA products. You will work closely with digital marketing and campaign teams to activate the strategy across content, digital and brand marketing.

Key Responsibilities:

• Develop and execute marketing strategies to drive demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions.
• Build detailed personas and again a deep understanding of the markets we serve to drive impactful marketing programs.
• Develop differentiated, value-based product positioning and messaging frameworks.
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