SVP Software Product Manager, Digital Transformation

SVP Software Product Manager, Digital TransformationNew York, NY, hybrid structure

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

The Role:
We are seeking a talented Software Product Manager to drive the development of our digital transformation and innovation product roadmap. As a Software Product Manager at Burson, you will be responsible for overseeing the entire lifecycle of AI-driven software products, from conception to development to launch and beyond. You will collaborate with cross-functional / cross-regional teams, including engineering (internal & external 3rd party), analytics, data science, UX, design, and marketing, to create and deliver cutting-edge solutions that address market needs, drive growth, and ensure Burson remains at the forefront of communications. You will report to the Global CTO.

This is an amazing opportunity to have an impact defining the future of technology innovation at Burson.

The Work:

• Product Strategy: Develop and execute a comprehensive product strategy for AI software products, considering market research, customer feedback, and business objectives.
• Product Roadmap: Create and maintain a product roadmap that outlines the features, enhancements, and releases for all software products, and prioritize these items based on customer needs and company goals.
• Requirements Gathering: Collaborate with stakeholders to gather and define detailed product requirements, ensuring a deep understanding of customer needs and technical constraints.
• Cross-Functional Collaboration: Work closely with engineering, data science, design, and other teams to drive product development, manage project timelines, and resolve any roadblocks. You will need to effectively communicate with a range of technical and non-technical stakeholders throughout the project lifecycle to ensure a common and consistent understanding of a project's purpose and goals.
• Market Analysis: Conduct market research, competitive analysis, and stay up-to-date with industry trends to identify opportunities and threats in the AI software landscape.
• User Experience (UX): Champion user-centric design and ensure that AI software products provide a seamless and satisfying user experience.
• Product Testing and Quality Assurance: Define quality standards, testing strategies, and collaborate with QA teams to ensure products meet high-quality standards.
• Product Launch: Coordinate product launches, including developing go-to-market strategies, marketing collateral, and customer communication.
• Performance Monitoring: Continuously monitor product performance and gather feedback to make data-driven decisions for improvements and enhancements.
• Documentation: Ensure detailed technical and user facing documentation is created to support all software product launches.
• Marketing: Work with the BCW global marketing team to bring the product to market inclusive of website, media and internal touchpoints.
• Product Lifecycle Management: Manage the full product lifecycle, including product iteration, updates, and end-of-life decisions.
• Vendor Management: Management of any 3rd party vendors inclusive of vendor selection, contract negotiation (in coordination with Burson CTO, finance and legal), relationship management, cost management, compliance, issue resolution, etc.
• Regulatory and Ethical Considerations: Ensure that the software complies with relevant regulations and adheres to ethical standards, which is crucial for the product's long-term success and reputation.

 Experience that contributes to your success:

• Bachelor’s degree in computer science, engineering, or a related field. MBA or other relevant advanced degree is a plus.
• Proven experience as a Product Manager in software development.
• Strong technical background and understanding of AI and machine learning concepts.
• Excellent project management skills and experience with Agile methodologies.
• Exceptional communic