VP of Marketing and Communications_Communications

Why Planned Parenthood?

Working at Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky is more than a job. It provides the opportunity to contribute to our powerful mission and perform meaningful work.

In healthcare services, this means a commitment to providing the absolute best in patient care and education. Our exceptional health center staff drives our mission forward by upholding our acclaimed customer service & confidentiality standards, and working to create a safe, judgement-free space for anyone seeking Planned Parenthood services.

As an organization, we are focused on equity, diversity, and inclusion.  Specifically, we recognize that profound racism impacts the education, health, and wellbeing of people in our communities, and we are actively working to address all forms of oppression. People of color are strongly urged to apply.

About our Vice President of Marketing and Communication position

Under the general supervision and direction of the CEAO / CEO, develops and implements a strategic marketing and communications plan to promote and build awareness of PPGNHAIK’s health care, advocacy, and educational services, as well as PPAA’s political work in the communities we serve.
What will you be doing!
Marketing and Communications Strategy Leadership
• Creating the overall marketing and communications strategy for attracting and retaining patients, working with clinical services leadership and strategy and business innovations officer.
• Managing staff and vendors in the development and implementation of marketing and communications plans, which include writing, editing, and producing content for a variety of media as well as overseeing brand identity across the affiliate.
• Determining needs/opportunities for patient recruitment in all markets within the affiliate service area.
• Developing and implementing an annual marketing plan focused on patient acquisition, brand building, and community visibility and trust.
• Assuring marketing plans align with leverages communications plans, and vice versa.
• Leading communications teams in strategies to ensure media relations, digital communications, and patient-oriented communication channels are driving one narrative and messaging strategy.
• Utilizing data, analytics, research, best practices, and results-driven strategies to support and inform marketing efforts; monitor and quickly and nimbly correct to assure success.
• Planning and working with patient services and other leaders to design and implement localized marketing efforts for each center or service including one-on-one contact with potential referral sources, health promotions, and incentive campaigns.
• Developing marketing materials, including digital, to support patient acquisition, ensuring message and image consistency with other agency outreach efforts.
• Developing and implementing tracking systems to monitor results of patient acquisition efforts and share this with executive team and affiliate leaders on a regular monthly basis.
• Developing the necessary infrastructure for rapid deployment of messaging and tactics to advance patient acquisition goals based on real-time developments in the marketplace and region.
• Developing and launching internal structures to effectively manage the marketing and communications process, from initial request to outcome, ensuring streamlined workflows and clear accountability throughout each project.
• Assisting with brand recovery when necessary.
• Budgeting management to maximize marketing resources and impact.

Communications and Brand Management:
• Creating a unified and strategic communication plan to advance the goals, brand, profile, and mission of PPGNHAIK and PPAA.
• Overseeing and managing the director and staff in the development of internal and external communications, media, and strategies that foster positive public perception of Planned Parenthood and enhance our brand identity and reputation.
• Assuring communications strategies are data driven to target targeting key stakeholders and constituencies.
• Maintaining a consistent brand and leverage PPGNHAIK and PPAA together while assuring compliance and separation between 501(c)3 and 501(c)4 communications.
• Maintaining contact with PP Federation of America and PP Action Fund to assure message consistency and to stay up to date on national issues and messaging arcs.
• Driving communications to elevate the visibility of the full breadth of our services contributes to continuing positive interest in reproductive health services and specifically in this affiliate.
• Assuring communications include the entire service region, including virtual health centers and parts of our states in which we do not currently have health centers or other programs.
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