Senior Go To Market (GTM) Financial Analyst

About Empowerly
Empowerly is a fast-growing ed-tech company on a mission to empower students to become the most successful version of themselves. Our platform combines expert college counseling with proprietary tools like the Empowerly Score™, offering families a 360° view of their child’s college readiness — across academics, essays, and extracurriculars.
We’ve raised $30 million from top-tier investors including Goodwater Capital, Conductive Ventures, FJ Labs, Scrum Ventures, Translink Capital, Azure Capital Partners, and Spero Ventures.
Empowerly is a founder-led company that has grown through SEO-driven performance marketing. We’ve now invested heavily in scaling a diversified GTM motion across Sales, Events, B2C, Partnerships, and Business Development and we’re looking to grow our revenue by 150–200%+ in the coming phase. This role will be critical to helping us make that leap.
We operate on a remote-first basis, building a team of individuals who excel in remote environments and are passionate about making high-quality college counseling accessible to all students, regardless of their background or location.
About the Role
We're hiring a Senior GTM Data Analyst to bring structure, insights, and strategic clarity to our go-to-market operations. Reporting directly to the CFO and dotted-line to the Head of Marketing, this is a highly cross-functional role with influence across Sales, Marketing, Business Development, Finance, and Product.
The ideal candidate thrives in fast-moving environments, understands the dynamics of Series A–C, VC-backed, founder-led startups, and knows how to use data not just for reporting, but for unlocking growth levers.

Data Analysis and Reporting

• Analyze large datasets across CRM (HubSpot, Salesforce), ad platforms (Google Ads, Facebook Ads), website analytics (Google Analytics), and sales tools
• Develop and maintain KPIs to measure acquisition, conversion, retention, LTV, and channel ROI
• Conduct experimentation analysis, including A/B testing and multivariate testing
• Perform customer segmentation and profiling to refine targeting and personalization
• Evaluate and improve marketing attribution models to understand cross-channel effectiveness
• Deliver weekly and monthly reporting to GTM stakeholders, surfacing key insights across B2C, B2B, and B2B2B motions

Data Modeling & Visualization

• Build and maintain scalable data models to support reporting and growth analysis
• Work with data infrastructure such as Amazon Redshift
• Design intuitive dashboards using Tableau, Google Data Studio, or equivalent BI tools
• Transform data into visual stories tailored to stakeholders in Sales, Marketing, and Finance

Marketing Optimization

• Provide actionable insights to optimize campaigns and maximize ROI
• Identify untapped growth channels beyond SEO (e.g., partnerships, events, affiliates, outbound)
• Collaborate with marketing and sales teams to shape and execute GTM strategies
• Stay ahead of marketing trends and technologies to drive innovation
• Support strategic planning and execution tied to revenue growth goals

Cross-Functional Collaboration & Project Management

• Act as a strategic partner to Sales, Marketing, Biz Dev, Product, and Finance
• Manage and prioritize multiple analytics projects simultaneously
• Ensure alignment between data insights and weekly/monthly GTM execution
• Help the team scale from a performance-marketing foundation to a data-informed, diversified revenue engine
• Bring clarity and calm to a fast-paced, founder-led environment where ideas move quickly

Technical Skills Requirement

• 2+ years Python (Pandas, Requests, Matplotlib, NumPy, SciPy, Seaborn)
• 2+ years SQL (Redshift, Postgres, or equivalent)
• 1+ years in Tableau or equivalent data visualization tools
• 2+ years Excel and Google Sheets (vlookups, pivot tables, graphs)

Experience Requirements

• 5+ years of GTM, marketing, or revenue analytics experience
• 5+ years of experience working cross-functionally across Sales, Marketing, Finance, or Product
• Strong understanding of VC-backed growth stages (Series A–C) and how to influence in founder-led companies
• Proven ability to deliver business impact through data and influence stakeholder decisions
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Facebook Ads
• Bonus: Experience with statistical modeling, AI/LLMs, or launching new GTM channels

Education Requirements

• Bachelor’s degree required
• Degree in a quantitative field (e.g., Math, Stats, Econ, Computer Science) preferred
• MBA or MS strongly prefe