Senior Campaign Manager

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

The Role: Strategy is seeking an energetic Senior Campaign Manager to drive the management and execution of our integrated campaign efforts. In this role, you will be an individual contributor responsible for developing, managing, and executing multi-channel integrated campaigns that span digital, social, traditional outbound channels, and events to increase brand awareness, generate qualified leads, and drive sales pipeline growth. 

We are seeking a highly motivated marketing professional who thrives in a fast-paced work environment. As a key player within the marketing team, you will collaborate with web, product, sales, content, and event teams to create and optimize campaigns. The ideal candidate will be data-driven with a deep understanding of digital marketing channels, overall campaign creation and management, event management and logistics, and performance analytics. 

In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home. 

Key Responsibilities 

• Campaign Planning and Execution: Manage and lead the planning, execution, and optimization of integrated marketing campaigns across all online and offline channels, including email marketing, webinar marketing, and events. Ensure campaigns align with overall marketing goals and effectively target key audiences. 
• Campaign Strategy & Planning: Develop and implement comprehensive integrated campaigns that drive demand and lead generation to support sales pipeline growth. Work cross-functionally to ensure campaigns are aligned with product marketing, sales, and event priorities. 
• Lead Nurturing & Conversion: Design and execute lead nurturing programs, leveraging email, webinars, content syndication, retargeting strategies, and event follow-ups to move leads through the funnel and convert them into sales-qualified opportunities. 
• Performance Analytics & Reporting: Use analytics tools like Google Analytics, Marketo, Strategy, and Salesforce to measure campaign and event performance, track KPIs, and provide insights to optimize future campaigns and events. Present data-driven recommendations to stakeholders. 
• A/B Testing & Optimization: Collaborate with web team, marketing operations, and event teams to conduct ongoing A/B tests on landing pages, email campaigns, and event promotions to improve conversion rates. Implement conversion rate optimization (CRO) strategies to maximize campaign and event ROI. 
• Collaboration & Coordination: Work closely with product marketing, design, content, web, field marketing, event teams, sales, and external agencies to coordinate and execute campaigns and events that align with broader go-to-market initiatives. 
• Social Media & Content Strategy: Collaborate with content, video, social media, and event teams to create engaging, relevant content that supports integrated campaigns and drives digital and event engagement. Ensure all content is aligned with campaign and event objectives and messaging. 
• Budget Management: Manage campaign and event bu