Website Experience Manager, CRO Manager

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity 

Every day, tens of millions of people and 50,000 professional teams worldwide trust Grammarly’s AI and human expertise to help ideate, compose, revise, and comprehend communications. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category with our tailored service offerings: Grammarly Free, Grammarly Premium, Grammarly Business, and Grammarly for Education. Our latest product offering, GrammarlyGO, brings the power of generative AI to our users. It all begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

To achieve our ambitious goals, we’re looking for a Website Experience Manager to join our Acquisition Marketing team. This person will be responsible for optimizing a potential customer’s experience from when they land on our marketing website (both desktop and mobile) to when they enter the product conversion funnel. 

Your impact

As the Website Experience Manager, you will create a website experience strategy and drive execution for website CRO, user segmentation, and personalization. You will be a key player on our website marketing team and will be instrumental in helping Grammarly build web conversion rate optimization into a vibrant and performative channel. 

In this role, you will:

• Be an advocate for creating and optimizing marketing web pages (on both desktop and mobile) to best meet visitors’ needs, balancing conversion rate optimization with user experience and long-term brand sentiment.
• Balance our B2B and B2C business goals and users’ needs as we design performance experiments. 
• Use data and other insights to develop the web page optimization roadmap, execute on this roadmap, and track the performance of initiatives.
• Develop the landing page and blog experimentation roadmap, and execute on these experiments within a robust A/B testing framework.
• Set goals and KPIs for conversion rate optimization that help meet broader website and Acquisition team goals.
• Develop best practices, guidance, and templates for building new marketing web pages; consult with partners across marketing and other departments to build optimized web pages.
• Collaborate with other members of the Website team, including SEO managers and content marketers, to drive our overall website strategy, and identify new landing page opportunities.
• Write project briefs and collaborate with Design, Copy, Analytics, Product, Product Marketing, Engineering, Brand, and other stakeholders to execute on these briefs.
• Create best practices for building customer-facing web pages, and collaborate with (or otherwise sharing knowledge with) other teams to build and optimize pages.
• Partner with marketing insights, analytics, and UX research teams to build a deeper understanding of visitor behavior on our website.
• Maintain a cross-functional partnership with the Growth Product team to create a seamless website-to-conversion funnel experience. 

We’re looking for someone who

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is able to collaborate in p