Senior Manager - Media Strategy & Planning (Dunkin')

*This role is either onsite in Atlanta or onsite in Boston

Purpose of the Position:

In partnership with the Dunkin’ brand IMC team, the Sr. Manager of Media Strategy & Planning plays the critical role of translating the brand activity briefs (ABB and Campaign/Window) into a holistic media and channel plans, serving as the primary business owner and conduit through media agency partners and in-house biddable media teams. Once the campaign window is briefed, the Sr. Manager leads the process and is ultimately accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations.  

Responsibilities:

• Strategic Business Partner: Build and maintain trust with the Dunkin’ brand team through partnership and collaboration. Eager to work in a non-traditional marketing organization, using paid media to drive short term business results and long-term sentiment metrics, in close partnership with owned, organic, creative, and PR teams. Prioritize being plugged into culture and tying the brand to timely cultural conversations. Able to work in a fast-paced and creative environment with occasionally vague processes and reactive timelines.  

• Media Strategy: Own the media strategy and ensure all media executions are aligned with the strategy and campaign objectives. Partner with external agency, in-house Biddable, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets. Lead the team in strategic pivots based on business performance and custom media plans based on message. 

• Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment – tied both to brand cultural relevance objectives and portfolio investment unlocks. Work with vendors to ideate and bring new integration opportunities to the brand team.  

• Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize; lead MMM reporting and optimizations; share ongoing media performance with brand; manage cross-functional test and learn agenda and readouts 

• Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage key timelines, deliverables and output 

• Budget Management: Manage national and local media budgets with key finance stakeholders. Ensure all invoices tracked, coded properly, and paid on time. 

Requirements:

• 4 Year Degree Preferred

• 8 years of experience managing multichannel media agency(ies) in QSR/CDR, hospitality, or retail verticals, or Agency environments  

• Exposure and direct, hands-on experience managing large brands highly preferred  

• Demonstrated ability to manage a P&L  

• Demonstrated experience in building and managing high performing teams  

• Ability