Director, CRM Platform & Product

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

Director, CRM Platform & Product

About the Role

Ready to own the technology engine that powers our entire customer journey? We are seeking a Director, CRM Platform & Product to drive the strategic evolution of our Salesforce ecosystem. This is a critical, high-visibility role where your vision will directly translate into revenue growth, operational efficiency, and a world-class customer experience across Sales, Marketing, and Service.

This role blends strategic product leadership, architectural foresight, and profound business acumen. You will serve as a platform evangelist and a strategic partner to the business, proactively identifying opportunities, championing innovation, and delivering measurable value that drives enterprise-level transformation. You will set the technical and product vision, drive strategic prioritization, and ensure execution of business plans through your team of architects, developers, and managers to foster platform adoption across the organization.

THIS ROLE MAY REQUIRE IN-PERSON INTERVIEWS.

What You’ll Do

Strategic Platform & Product Leadership

• Drive the enterprise CRM strategy and 12–18 month roadmap, ensuring direct alignment with GTM and enterprise business priorities.

• Proactively propose and advocate for AI-driven solutions, deep automation, and process improvements that deliver measurable business outcomes and ROI.

• Conduct user research to uncover needs, and build business cases that quantify impact through efficiency gains, automation, and AI capabilities.

• Influence senior stakeholders across all functional areas to ensure the CRM strategy is a key enabler of corporate goals.

• Ruthlessly prioritize investments based on maximizing business outcomes over technical complexity.

Platform Architecture & Execution

• Define and maintain the multi-year engineering vision, standards, and architecture for the CRM ecosystem (Sales Cloud, Service Cloud, CPQ, Data Cloud/CDP).

• Architect scalable, secure, and integrated enterprise solutions that meet internal and customer needs, leveraging progressive architecture principles (composable, API-first).

• Drive the AI and automation strategy across the platform using tools like AgentForce, Einstein, and Flow.

• Partner with Enterprise Analytics to govern