Senior Associate, SEO

At A Glance

RVO Health is seeking an experienced Senior SEO Analyst who thrives in a fast-paced environment with the opportunities to build a content and tech strategy from the ground up for our diverse suite of websites: Healthline, Medical News Today, Greatist, Psych Central, and Optum Perks. You will work closely with CDI (Consumer Drug Information) content and this team to provide a robust SEO strategy. 

As a Senior SEO Associate, you will analyze the organic search landscapes to find opportunities that drive valuable traffic and bottom-line.You will also test SEO strategies, as well share and implement findings. A Senior SEO Associate is an integral part of a successful marketing strategy.

What You’ll Do

• Health-focused keyword research, submission, and followup.
• Set and manage content/on-page SEO, technical SEO, and off-page SEO strategy from the ground up, collaborating with world-class Editorial, UX, Product, and Creative teams.
• Analyze organic search landscapes to find opportunities that drive meaningful traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Leverage commercial and proprietary in-house marketing tools to inform strategic decisions with data.
• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

What We’re Looking For

• Experience with strategic road mapping, navigating the big picture through execution including category expansion, and content planning. 
• A self-starting, curious, proven performer with at least 3-4 years of SEO experience.
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
• Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
• Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data.
• Familiarity with a number of SEO suites and tools including: SEOclarity, SEMRush, Ahrefs, and/or Screaming Frog
• Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics,Google Search Console, SQL, and/or other common reporting platforms.
• Comfortable with basic HTML and CSS for on-page SEO tactics.
• Able to communicate with Engineering teams for technical SEO fixes.
• Comfortable working with business leaders in forecasting and competitive analysis
• Experience with and comfortability putting together presentations and presenting to audiences of varying sizes. 

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $82,000 - $110,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News T