Senior Manager, Brand Strategy and Governance - Cafe Engagement

Senior Manager, Brand Strategy and Governance - Cafe Engagement

Sr. Manager, Brand Strategy and Governance, Cafe Engagement 

Whether it be through award-winning advertising, innovative social media, or the delivery of world-class experiences, Capital One’s Brand team is an enterprise services team at the center of growing and protecting one of the nation’s most recognizable and sought after financial services brands. 

Capital One launched its first Capital One Cafe in 2017 and now operates more than 50 unique Cafe locations in communities across the United States. These welcoming spaces are open to everyone (not just Capital One customers) as a place to relax, work, meet-up, learn and bank. In connection with a diverse array of local community-based organizations, our Cafe teams host and support 100s of unique and welcoming local events each year.   

In this newly created role, the Sr. Manager of Brand Engagement Strategy and Governance will partner with regional Cafe Hospitality and Engagement teams as they develop well-managed national and local event and sponsorship strategies. This experienced marketing strategist with a risk management instinct, will help the Cafe brand grow while also expertly mitigating and managing the risk that can be associated with executing a wide array of experiential activations. 

Responsibilities

• Partner with Cafe Hospitality & Engagement Team leadership and the risk management community to collaboratively develop impactful experiential, social and community-based sponsorship activation strategies that meet business objectives

• Review, assess for strategic fit and risk, and approve newly proposed activations as part of a well-managed governance process 

• Lead creation of education and training materials to help ensure national strategies are consistently well-managed and associates across the Cafe network have the context and support they need to deliver a world-class experience at a local level

• Be a dot-connector, serving as a knowledge expert and bridge between Cafe Engagement teams and a variety of specialized subject matter experts within the Brand department

• Spearhead periodic communications and reporting to drive visibility to cafe engagement plans and outcomes 

• Lead and support, as part of an extended team, localized experiential strategies and their accompanying collateral, ensuring all tactics are on strategy, on-brand and consistently well-managed
   

The person will bring with them: 

• A consumer-driven, customer-need focused mindset

• Brand-management experience in a larger scale retail or hospitality brand organization 

• Strong communication, interpersonal and people skills 

• Strong understanding of navigating and mitigating risk within the contemporary social-media landscape

• Proven ability to autonomously manage multiple projects simultaneously 

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 6 years of marketing or communications experience in a highly regulated industry

Preferred Qualifications 

• Bachelor’s degree in Marketing, Communications or Hospitality related field

• 5+ years of experience in management within a national brick & mortal retail business

• Experiencing managing experiential social media and content marketing activations in conjunction with sponsored partners

 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Sales Territory: $155,300 - $177,200 for Sr. Manager, Marketing

 

McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing

 

Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing

 

New York, NY: $186,300 - $212,700 for Sr. Manager, Marketing

 

 

 

 

 

 

 

Candidates