Director, Alumni Relations

Director of Alumni Relations
Rasmussen University
Online/Remote

The Director of Alumni Relations is a strategic professional and creative leader responsible for the development and oversight of the Rasmussen Alumni Association (“Association”), ensuring the program complements and supports the mission of Rasmussen University.

Responsibilities: 

• Leads and develops overarching alumni engagement strategy and association governance.
• Plans, directs, and executes Alumni Associations and programs that support the strategic goals of the University in key markets.
• Performs market analysis for ideal geographic locations to stand up alumni associations
• Performs financial ROI assessment on programs to focus on within alumni associations
• Develops and oversees the communication plan to include email, print, social media, web, and other communication media.
• Develops and implements strategies to increase member engagement. Build relationships internally and externally to support the Association membership strategy to recruit and nurture Alumni Ambassadors identified in each key market.
• Recruit alumni ambassadors
• Work with departments to enhance alumni programming. Work with other support departments to aid and assist them in reaching their goals and seek out where synergies exist with alumni programming.
• Oversees Alumni referral and re-enrollment initiatives along with key metrics associated with these initiatives.
• Be available to alumni, friends of the University, families, and officials to discuss any facet of the Association; represent the University in the community.
• Oversight for reputation management within the alumni associations and the communities where we operate.
• Prepares briefings and presents information to individuals and groups of varying sizes.
• Attends ceremonies and other events on behalf of Rasmussen and may make presentations of scholarships and other forms of recognition to deserving individuals.
• Coordinate and host alumni events at each commencement ceremony.
• Ensure the application of research, data, and market trends in the development of an alumni outreach strategy.
• Engage and collaborate with APEI and Education Units.
• Oversees and leads a team of student ambassadors.
• Performs other appropriate and reasonably required duties as assigned.

Reporting Relationships:

This position reports to the Head of Brand Strategy and Communications, who reports directly to the President and Chief Academic Officer. Leading and influencing cross-functional teams will be key to success in this role. 

Requirements:

• Bachelor’s degree required, master’s degree a plus.
• 5 years of progressive experience leading an Alumni Relations team or department to growth required.
• 7-10 years of experience in building, collaborating, and managing cross-functional teams required.

About Us:

Rasmussen University is a regionally accredited private university dedicated to changing lives and the communities it serves through high-demand and flexible educational programs. As a pioneer in career-focused education since 1900, the University is defining a new generation of higher education that focuses on competency-based education, technology and transferrable skills. Rasmussen offers undergraduate and graduate programs online and in person at 23 campuses around the country. The University is designed to lift and support its students every step of the way, from their first credential to their last. Rasmussen is dedicated to global enrichment, serving the underserved and meeting the evolving needs of diverse students, communities and economies. Rasmussen encourages its students, faculty and staff to strive for academic excellence, community enrichment and service to the public good. For more information about Rasmussen University, please visit www.rasmussen.edu.

At Rasmussen, we are proud to be an equal opportunity employer. We are committed supporting and encouraging diversity in the workplace. We welcome our employee’s differences regardless of race, color, creed, religion, gender, national origin, sexual orientation, marital status, age, gender identity, disability or veteran status.

Washington and NYC Pay Transparency Statement 

If you are a Washington or New York City resident and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon reques