Senior Director, Partner Insights
AvalaraAbout the role
What You'll Do
The Senior Director of Partner Insights leads analytics for Avalara's partner ecosystem — referral and technology partnerships — owning the metrics, models, and executive-facing narrative that inform how the company invests in and manages partner channels. This is a data and analytics leadership role first: you'll build and run a high-performing team that turns partner and BD funnel data into decisions, and you'll be the analytical backbone for partner-related board and executive reporting.
You'll sit inside the Data & Analytics organization, embedded in the Partner domain — with a mandate to define, defend, and evolve the metrics partner leadership runs on (referral/tech partner performance, commission economics, BD funnel conversion), consistent with the definitional standards Data & Analytics owns company-wide.
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What Your Responsibilities Will Be
Team & Function Leadership
Own and grow the Partner Insights team, setting the analytics roadmap and quality bar for all partner-facing reporting and analysis.
Establish Partner Insights as the authoritative source for partner performance metrics and definitions, in alignment with company-wide metric standards owned by Data & Analytics.
Help drive the team's adoption of AI-enabled analytics and self-service BI — including semantic layer design that makes partner metrics consistent, governed, and directly queryable by business stakeholders and AI tools alike.
Analytics & Decision Support
Build and maintain the financial models and business cases that inform partner strategy, investment decisions, and executive/board-level positioning.
Run the BD funnel analysis — lead generation through deal close — using Salesforce and warehouse data to surface revenue optimization opportunities for the partner and sales organizations.
Partner with Revenue Operations on channel/technology partner performance deep-dives and commission structure analysis, providing the analytical foundation for commission model design.
Executive & Board Reporting
Own the preparation and quality of partner-related content for monthly business reviews and board decks; partner with CRO/CFO on positioning.
Translate partner and BD funnel performance into a clear, decision-ready narrative for executive and investor audiences.
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