Marketing Communications Manager, Pediatrics

WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career! 

JOB SUMMARY
The Marketing Communications Manager position will help plan and implement strategic campaigns and content designed to drive awareness, preference, and increased utilization of UT Southwestern’s pediatric brand. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of marketing collateral highlighting advances in clinical care, education and research on behalf of the Department of Pediatrics and UTSW Pediatric Group. The position reports to the Director of Communications and Marketing for Pediatrics.

The position manages the development of measurable marketing communications, public relations plans and campaigns to advance the reputation of UTSW pediatrics nationally and regionally with a focus on faculty affairs, clinical affairs, education and research innovations/medical discoveries. Handles editorial content and programmatic promotional materials as needed by pediatrics divisions and clinical services, targeting both consumers and potential faculty, fellows and residents. At least two years of experience must be specialized in marketing communications in a corporation, agency or health care setting. Works with leadership to regularly coordinate and conduct relevant market research, monitor trends and recommend adjusting strategies accordingly. Responsibilities include project management, developing and supporting digital and social media marketing strategies as well as institutional recruiting efforts.

 

BENEFITS
UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:

• PPO medical plan, available day one at no cost for full-time employee-only coverage
• 100% coverage for preventive healthcare-no copay
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer
• Learn more about these and other UTSW employee benefits!

EXPERIENCE AND EDUCATION

Required

• Education
  Bachelor's Degree 
   

• Experience
  8 years experience in the development of marketing communications, magazine publishing or advertising. and 
  4 years Must be specialized in marketing communications in a corporation or advertising agency. 
  Additional advanced education may be considered in lieu of experience. 
   

JOB DUTIES

• In collaboration with senior leadership, develop and execute marketing commuications plans and initiatives, based on the strategic goals of the institution. Ensure feedback loop for all tactical elements of the plans and communication vehicles, enabling tra