Jobs and Careers

Head of Growth Marketing

U.S., United StatesRemotefull_timeVerifiedPosted 29 Aug 2024

About the role

Our client is a cutting-edge AI-driven training platform dedicated to revolutionizing employee development through personalized learning experiences. They are seeking a proactive and driven Head of Growth Marketing to identify and engage potential clients, focusing on expanding their market presence within the B2C sector. This role requires a strategic thinker with experience in outbound channels and a proven track record of generating qualified leads.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.
Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output.
Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies.
Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels.
Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings.
Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.
Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes.

Example Projects:

Influencer Marketing Test: Run experiments sponsoring influencers on YouTube, TikTok, and Instagram. Determine ROI using various forms of attribution.
Video for Paid Marketing: Source, produce, and test video creative for paid ads on Meta and YouTube. Work with vendors to incorporate learnings.
SEO Opportunities: Support ongoing SEO efforts by identifying opportunities to ramp up traffic and new customers.
Ideal Customer Profile Analysis: Analyze existing user data to identify ideal customers and determine what differentiates them from others. Recruit and work with contractors if needed.

What Success Looks Like:

Accelerated User Growth: You have significantly increased the number of paying subscribers through innovative and effective top-of-funnel growth strategies.
Effective Campaign Execution: You have successfully implemented and optimized campaigns across various channels, demonstrating a high ROI and contributing to the overall growth.
Strong Cross-Functional Collaboration: You have effectively collaborated with product and engineering teams to implement growth-oriented changes, resulting in a seamless user experience and increased engagement.

Required Skills and Qualifications:

7+ years of experience as a growth leader for a B2C consumer product. Former experience as a founder is a plus.
World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO).
Significant experience in 3-4 other channels (e.g., viral, PLG, content).
Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR).
Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries.
Excellent written communication skills for async work.
Ability to be scrappy and propose impactful projects across various situations.
Understanding of the AI and training technology sector is nice to have.

As the Head of Growth Marketing, you will play a pivotal role in driving substantial user acquisition and optimizing various marketing channels. This role offers a blend of strategic planning, creative execution, and analytical rigor, providing a unique opportunity to make a significant impact in a fast-growing digital platform.