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Lead Adobe Target Developer (Remote)

Publicis Groupe
United StatesRemotefull_timeVerifiedPosted 8 Feb 2023

About the role

Job Description

The Lead Adobe Target & Launch Developer should have proven experience delivering complex solutions to customers and be able to work effectively both as an individual and as part of a team that is led by the Project Manager and Technical Architect.  In addition, the Developer should be capable of providing leadership within a team as required by the project.  This role is 100% Remote, US based.

Responsibilities:

  • Configure, administer, and operate Adobe Target to build Multi-channel campaigns.
  • Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy.
  • Design Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey.
  • Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development.
  • Experience in A/B and multi-variate testing methodologies across a number of digital properties.
  • Managing the end to end testing process including setting a hypothesis, selecting KPIs and goals, gathering requirements, test execution, and measurement.
  • Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes.
  • Read data science technology related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs.
  • Partner with cross-functional teams to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.
  • Understands the interplay between Target and Analytics, garnering informative insights and custom audiences via analytics, and using it to test content and personalization.
  • Adobe Target Web service implementation experience.
  • Exposure to multiple end to end Adobe target Implementation.
  • Design experience of Migrating content from one legacy system to AEM.

Requirements:

  • Bachelor's degree in computer science, information technology, engineering, electrical engineering, related field or equivalent work experience.
  • 7+ years of overall experience with 2+ years of hands-on development experience with Adobe Target & 6+ months of development experience with Adobe Launch.
  • Excellent verbal and written communication skills as well as customer relationship building skills.
  • Adapt to and work effectively with a variety of clients and in challenging situations.
  • Desire to participate in and help build and strengthen a team-oriented environment.
  • Strong adherence to a consistent delivery methodology and associated deliverable generation.

Nice to have Skills:

  • AEM Knowledge is an added advantage
  • Experience in design level documentation of BRD, Technical and architectural diagrams

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportu

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Company

Publicis Groupe

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