Senior Growth & Product Marketing Manager

About Kixie

Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.

CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.

Today, we power:

• Speed-to-Lead (engage instantly at peak intent)
• Speed-to-Conversation (maximize real connects)

Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.

This role sits at the center of that transition.

The Role

This is a hybrid role across:

• Product marketing
• Lifecycle/retention
• Website & funnel conversion
• AI-driven growth
You will own how Kixie:
• Turns product into pipeline
• Turns usage into expansion
• Turns signals into conversion

This is a hands-on, execution-heavy role, not a strategy-only PMM position.

What you will own

Product → Revenue (GTM & Positioning)

• Define and evolve Kixie’s narrative:
  • Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
  • Translate product capabilities into clear, measurable business outcomes
  • Own GTM for:
    • Feature launches
    • AI capabilities
    • Packaging updates
    • Build playbooks that Sales and CS actually use

    Lifecycle & Expansion

    • Own onboarding → activation → adoption → expansion
    • Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
    • Partner with Sales and CS to drive:
      • Feature adoption
      • Expansion revenue
      • Improve:
        • Activation rate
        • Time-to-value
        • Net revenue retention

        Website & Funnel Conversion

        • Own the website as a conversion engine
        • Continuously test:
          • Messaging
          • Structure
          • Offers
          • Demo flows
          • Improve:
            • Demo conversion rates
            • Trial activation
            • Inbound → outbound assist flows

            AI-Native Growth & Experimentation

            • Use AI to:
              • Generate and test messaging at scale
              • Analyze conversation + CRM data for insights
              • Build lightweight workflows and agents
              • Run a continuous experimentation loop:
                • Hypothesis → test → learn → deploy
                • Increase experiment velocity across funnel stages

                Voice of Customer → Product Loop

                • Own VOC system across:
                  • Calls
                  • CRM data
                  • Customer interviews
                  • Translate insights into:
                    • Messaging improvements
                    • GTM changes
                    • Product feedback
                    • Work directly with Product on revenue-impacting decisions

What We’re Looking For

• 5–8 years in B2B SaaS across product marketing, growth, or lifecycle
• Proven impact on:
  • Activation
  • Conversion
  • Expansion (not just lead generation)
  • Strong product intuition — understands how features drive behavior
  • Highly data-driven — measures outcomes, not activity
  • Hands-on operator — ships, tests, iterates quickly
  • AI-native — actively uses AI to increase output and insight velocity

What This Role Is Not

• Not a brand/content role
• Not a campaign manager
• Not a slide-driven PMM role

This is a revenue operator role embedded in marketing.

Success Metrics

• Activation rate (trial → meaningful usage)
• Time-to-first-conversation
• Feature adoption 
• Expansion revenue / NRR
• Website conversion rates
• Experiment velocity