Senior Analyst, Data Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with 12 agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

The Sr. Analyst, Data Intelligence is responsible for reporting and analyzing CRM marketing performance marketing analytic strategies and partnering with larger Analytics team to present, sell, and deliver results, strategic recommendations to assigned clients.  The Sr. Analyst works across the Strategy, Analytics teams to translate business questions into analytics, measurement requirements that define deep dives and adhoc investigation.  The Sr. Analyst also works closely with data engineering to define measurement/dashboard specifications for implementation.

What You'll Do:

• Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for marketing optimization.
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages.
• Experience with Google Big Query a plus
• Delivery and integration of conclusions/recommendations and actionable insights
• As required, perform hands-on data investigations, including client-facing articulation of conclusions, implications, and recommended steps.
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Present to clients and prospective clients on results of current projects as well as new business opportunities

Qualifications

• 4+ years of marketing analytics experience with agency experience a plus.
• Intellectual Curiosity: Demonstrated ability to seek and explore new ideas, trends, and industry developments to enhance CRM strategies.
• Proactive Nature: Proven track record of taking initiative and anticipating CRM needs, ensuring proactive problem-solving and continuous improvement.
• Ideation Skills: Creative thinking and ideation capabilities to generate innovative CRM strategies and solutions for business enhancement.
• Technical Competence: Proficient in SQL for data extraction and manipulation, Tableau for data visualization, and analytics tools to derive actionable insights.
• Communication Skills: Strong verbal and written communication skills to effectively convey complex CRM findings and recommendations to both technical and non-technical stakeholders.
• Analytical Abilities: Advanced analytical skills to interpret CRM data, identify trends, and make data-driven decisions for optimizing customer interactions.

Additional Information

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Yo