Senior Director, Channel Excellence Management

Are you ready to lead at The LEGO® Group? Are you passionate about Channel Strategy & Retail Execution? 

Can you contribute to the next phase of our growth journey by turning strategy into measurable commercial impact? 

Then bring your energy, leadership, and experience into play and be our new Head of Channel Excellence Management. Come and join us in Boston (US) or Copenhagen or Billund (Denmark) at one of the most loved brands in the world where you can have maximum impact! 

Core Responsibilities

Channel Excellence Management exists at the LEGO Group to unlock incremental sales growth in priority channels by ensuring that global channel strategy translates into simple, actionable plans and strong execution across markets. 

This role reports to the SVP Head of Global Commercial Development, with 14 direct reports, and is responsible for... 

• Enabling the Market Group and Business Unit colleagues in advancing the LEGO Group Channel Strategy by translating strategy into clear actions that drive execution in-market. (e.g. translating channel priorities into specific retail execution standards, marketplace activation approaches, and in-store programs that deliver measurable uplift) 

• Driving sales growth through focused omni-channel expansion and strong retail execution, prioritising initiatives that deliver measurable impact (e.g. space growth, sell-out, return on investment) 

• Leading high-impact, cross-market initiatives with clear commercial outcomes, ensuring strong prioritisation and avoiding duplication of market or functional capabilities and efforts 

• Driving cross-border and marketplace governance, addressing structural challenges that cannot be solved locally and ensuring consistent global guardrails 

• Leading the Global Commercial Integration forum and agenda, ensuring focus on high-impact opportunities 

• Championing a culture of simplification, prioritisation, and commercial rigor, focusing on value creation rather than activity 

Play your part in our team succeeding 

The LEGO Group mission is to inspire and develop the builders of tomorrow; bringing the joy of building & the pride of creation to more children & families around the world. 

To achieve our goals, a focus on clear commercial priorities, exceptional retail execution, and disciplined channel development is crucial. 

In this role, you will help build the future of our business by ensuring our global channel approach is focused on what truly drives growth, translating strategy into real impact where it matters most — in the market and at retail. 

Do you have what it takes? 

• Proven experience and a consistent track record of delivery and leadership in a commercial role within Sales, Retail, or Omni-channel environments 

• Extensive and current perspective of sales excellence and customer success, with deep understanding of retail, eComm, and marketplace dynamics 

• Strong ability to translate strategy into simple, executable actions that produce quantifiable outcomes in-market  

• Strong team