URBN Programmatic Buyer

Role Summary

URBN is hiring a Programmatic Buyer. URBN’s approach to digital media is ever-evolving, and Programmatic Media is a core channel to drive efficiency and new customer growth. We are expanding our in-house center of excellence to better serve all the URBN brands (Anthropolgie, Urban Outfitters, Free People & Nuuly) with both programmatic strategy and buying. The role will collaborate with Brand Performance Marketing teams and Tech teams including Ad Operations to achieve brand goals with a focus on driving return on ad spend. The Programmatic buyer role will have a strong ability to analyze and optimize programmatic media autonomously cross channel (display, online video, audio, CTV).

Role Responsibilities

• Launch, monitor, and optimize programmatic campaigns across platforms such as DV360, The Trade Desk, or other DSPs 

• Manage start-to-finish campaign processes such as activation timelines, pacing, billing, and performance against KPIs (e.g., CTR, CPA, ROAS, viewability) 

• Translate media briefs and strategic goals into actionable buying plans 

• Collaborate with brand strategy, analytics, and creative teams to align messaging and targeting 

• Recommend use of advanced audience segmentation, first- and third-party data, and contextual targeting  

• Pull and analyze campaign data weekly, generating actionable insights and recommendations 

• Stay current on programmatic trends, inventory opportunities, and privacy changes impacting media buying 

• Support vendor relationships and platform partnerships as needed 

Role Qualifications

• 2–4 years of hands-on experience in programmatic media buying, preferably in-house or at an agency
• Proficient in one or more DSPs (e.g., DV360, The Trade Desk, Amazon DSP)
• Understanding of programmatic ecosystem, including SSPs, ad exchanges, data providers, and ad verification tools.
• Strong analytical skills with the ability to synthesize data and create performance reports
• Comfortable using Excel/Sheets, with familiarity in Looker, Tableau, or other BI tools a plus
• Excellent communication and project management skills
• Bachelor’s degree in marketing, advertising, business, or related field (or equivalent experience) 

Bonus Points 

• Experience working on sophisticated e-commerce businesses  
• Familiarity with tagging and ad tech tools (e.g., CM360, IAS, MOAT, Segment, Google Tag Manager) 
• Experience managing multiple brands or clients simultaneously 
• Knowledge of digital attribution models and measurement frameworks

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.