Senior Marketing Operations Manager (Go-to-Market Focus)

We’re looking for a Senior Marketing Operations Manager who is equal parts campaign operator, systems thinker, and curious problem solver. This role isn’t just about executing campaigns, it’s about constantly asking “How can we do this better, faster, smarter?” and then building the processes, tools, and data insights to make it happen.

The ideal candidate is a self-starter who thrives on finding ways to optimize our go-to-market engine and isn’t satisfied with “good enough.” You’ll play a critical role in shaping how we use data, AI, and automation to scale pipeline generation across Marketing, Sales, and Business Development. If you love connecting the dots between intent signals, campaign execution, attribution models, and revenue insights — and then operationalizing those connections — this is your role.

This is a highly cross-functional position at the intersection of Marketing, Sales, BD, and RevOps, and you’ll be trusted to own systems while also influencing strategy.  This role reports to the Director of Demand Generation.

What you’ll do as a Senior Marketing Operations Manager at Anomalo:

• Campaign & Funnel Operations:
  • Own end-to-end campaign execution in HubSpot: emails, workflows, landing pages, forms, and QA
  • Manage and optimize the account-based funnel, including scoring models, routing, and SLAs to ensure SDRs and AEs engage the right accounts at the right time.
  • Partner closely with SDRs and Sales to operationalize intent signals and buying group insights within the ABX framework, driving coordinated multi-channel outreach.
  • Partner with field marketing and SDR teams to develop and execute event lead workflows (pre- and post-event).
  • Actively seek ways to streamline campaign build and execution through automation and AI tools
• Systems & Data Management:
  • Oversee integrations between HubSpot, Salesforce, ZoomInfo, and various ad platforms
  • Ensure data hygiene through deduplication, enrichment, and opt-in compliance
  • Ensure integrations across systems are seamless, accurate, and scalable
  • Maintain accurate conversion tracking and campaign attribution across all systems
  • Explore and implement AI-driven efficiencies (e.g., campaign QA automation, lead scoring enhancements, personalization at scale)
• Insights, Attribution & Revenue Alignment:
  • Develop dashboards and weekly reporting that provide actionable insights for Marketing, SDR, Sales, and Leadership
  • Translate raw data into business recommendations, helping the GTM team focus on the highest-impact activities
  • Operationalize the use of intent data and buying signals across SDRs, Sales, and BD — ensuring signals are actionable, timely, and measurable
  • Develop and refine multi-touch attribution models to measure Return on Investment (ROI) across all channels (digital, events, partners) and give visibility into what's really driving pipeline
• Tactical Ownership: 
  • Manage website operations, including Content Management System (CMS) updates, landing page optimization, and conversion tracking
  • Collaborate with the demand generation team on paid media execution across LinkedIn and Google Ads
  • Monitor spend pacing, reporting, and ad-to-lead conversion rates.
  • HubSpot (marketing automation, campaign execution, reporting)
    Outreach (sales engagement)
  • Salesforce (in partnership with RevOps, not as a Salesforce admin)
• GTM Strategy and Curiosity-Driven Innovation:
  • Act as the connective tissue across GTM teams, making sure systems, workflows, and data are aligned
  • Proactively research and recommend new processes, tools, or AI-driven strategies that make our GTM motion more effective
  • Serve as the in-house optimizer: spotting bottlenecks, running experiments, and turning learnings into scalable processes
  • Partner with leadership to shape how Marketing Operations contributes to long-term growth
  • Process Documentation: Draft and refine step-by-step SOPs for campaign build, event workflows, enrichment, and reporting

What you’ll bring to the team:

• 5–10 years of experience in Marketing Operations, Revenue Operations, or GTM Operations
• Strong technical proficiency in HubSpot, Salesforce, ZoomInfo, Google Tag Manager, and LinkedIn Ads
• Proven experience in building multi-touch attribution models and pipeline reporting
• Ability to balance tactical execution with strategic GTM contributions
• Strong analytical mindset with bias toward experimentation and optimization
• Highly collaborative individual with comfort working across teams — f