Senior Director, Marketing (Brand)

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.  
Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. 
We are looking for a Senior Director of Marketing (Brand) to join our growing organization. This role will grow the brand awareness and demand generation for Bounteous services, such as Co-Innovation, as well as focus on best practices, strategic prioritization, and quality output through the internal Marketing vertical at Bounteous. 
You will influence the growth of the overall marketing team as well as identify opportunities to improve upon processes to support go-to-market efforts. This role will use digital channels and content marketing techniques to drive awareness, promote value-focused content, and nurture leads. 

Role and Responsibilities

• Develop and maintain the go-to-market strategy for the Bounteous brand
• Work with go-to-market team to create and execute demand generation and lead nurturing programs
• Facilitate development of outward-facing collateral and content marketing
• Generate and promote content on the Bounteous website with subject matter experts
• Create and execute Account Based Marketing (ABM) campaigns to create demand and aligned with our sales teams
• Focus on multi-channel acquisition programs that seamlessly integrate events, email, website, paid advertising, and social driving demand across partners and capabilities
• Coordinate with internal resource teams around media and SEM, analytics, and personalization
• Provide leadership and insights, supporting strategic planning, as well as being a hands-on member of the team
• Understand industry best practices and apply to process creation, adding recommendations as necessary
• Collaborate closely with business development to ensure that leads and resulting opportunities are qualified, actionable, and reported accurately
• Mindfully lead by example and mentor junior-level team members in their development

Preferred Qualifications

• 7+ years experience in marketing with a significant focus on brand management, demand generation, and digital marketing strategies
• Experience in the technology or digital solutions industry strongly preferred, with an understanding of service offerings such as Co-Innovation
• Experience at a digital-first agency/consultancy strongly preferred
• Proven track record of developing and implementing successful go-to-market strategies and marketing campaigns that have significantly increased brand awareness and lead generation
• Deep understanding and experience with Account Based Marketing (ABM) campaigns and strategies
• Strong expertise in multi-channel acquisition programs including events, email marketing, content marketing, paid advertising, social media, and search engine marketing (SEM)
• Proficient in working with analytics, user experience, and personalization to tailor and optimize marketing efforts
• Ability to lead and inspire, with excellent teamwork and collaborative skills to work across different departments
• Strong analytical and strategic thinking skills, with the capability to translate complex ideas into simple and actionable recommendations
• Exceptional communication and interpersonal skills, including the ability to create compelling and effective outward-facing collateral and content
• Experience in coordinating with business development teams to ensure alignment between marketing efforts and sales objectives
• Knowledge of the latest marketing tools, technology, and best practices, with a desire to stay ahead of trends in the marketing space
• A creative thinker who can bring innovative ideas and a fresh perspective to marketing strategies and campaigns
• Prior people management/mentorship experience
• Marketing, business, or communications degree or equivalent work experience preferred

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