Senior Manager, Student and University Outreach - California

CodePath is reprogramming higher education to create the most diverse generation of engineers, CTOs, and founders. We deliver industry-vetted courses and career support centered on the needs of Black, Latino/a, Indigenous, and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.

With 30,000 students and alumni from 700 colleges now working at 2,000 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Blue Meridian Partners, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, and Salesforce, among others. In 2024, CodePath was recognized as one of the Most Innovative Companies in Education by Fast Company. To learn more, visit www.codepath.org.

 

About the Role

Location: Remote, United States – Los Angeles Area Residence Required for In-Person Events as Needed

Duration: FTE

Reports To: Senior Director of Student & University Marketing

Compensation: $110,000 - $150,000 per year

In recent years, California and Los Angeles in particular has emerged as a key region for CodePath, with over 34,500 computer science students and more than 100 higher education institutions in the greater LA area. CodePath has captured 2% market penetration, with 554 students enrolled in 2024, and is seeing rapid growth in the region, particularly at UC Irvine, various California State Universities, and UC schools. As a major tech hub, LA is home to global giants such as Snapchat, Tinder, Google, Facebook, Netflix, Amazon, Apple, YouTube, Buzzfeed, and Salesforce, offering key partnership opportunities. 

To accomplish this, CodePath is hiring a Senior Manager, Student and University Outreach for California to supercharge our student enrollment growth trajectory and lay the foundations of a regional flywheel. By developing champions at higher education institutions, leading organic growth through student channels, and executing marketing playbooks, the Senior Manager Student and University Outreach will lead CodePath’s student enrollment growth and market penetration in California. 

We are looking for someone who is skillful in building student focused ecosystems that comprise of students, corporations, faculty and local community organizations to drive student enrollment. To be successful in this role you’ll need to be someone who is energized by going onto campus to talk directly to students and faculty, who enjoys designing and executing student facing events and marketing campaigns to build brand awareness and loyalty, and takes great pride in the impact of their work. 

 

Key Activities 

Market Penetration & Growth

• Grow awareness of CodePath's programs and brand among all California CS students to drive regional enrollment growth

• Deepen CodePath's brand and program awareness at key universities to enroll over 15% of the CS student population

• Organize info sessions and awareness campaigns at target universities with Tech Fellows

• Manage student recruitment initiatives including digital outreach, on-campus events, and event attendance. Set and track enrollment goals.

• Collaborate with internal stakeholders to facilitate logistics of executing programs 

Community Engagement

• Recruit, train, and manage Tech Fellows for on-campus marketing activities to foster community and reach enrollment targets  

• ​​Identify and attend events at conferences or campus visits as a local ambassador for CodePath

Relationship Building

• Lay the groundwork for deeper partnerships by connecting student and faculty champions; support onboarding of new for-credit university programs

• Cultivate relationships with corporate and funder partners for regional success

• Connect with community organizations that can facilitate our expansion in the region

• Collaborate closely with our for-credit partnerships team to grow higher education relationships toward deeper engagement 

 

Key Success Metrics

• 2x the number of California students YoY for the Summer 2025 semester