Director of Sales and Marketing

Description

POSITION: Director of Sales and Marketing

REPORTS TO: Executive Director

FLSA: Exempt

OUR MISSION: We are united in our mission to offer seniors an elevated way of life, where comfort, connection, and joy thrive.

POSITION SUMMARY

We are seeking a dynamic and results-driven Sales Director to lead our sales team in promoting and selling accommodations and services within our assisted living community. The Sales Director will play a crucial role in developing and implementing strategic sales plans, driving revenue growth, and ensuring exceptional customer service to prospective residents and their families.

ESSENTIAL JOB FUNCTIONS:

• Supports the mission, vision, and goals of the organization, upholding and promoting company culture and vision.
• Sales Strategy: Develop and execute strategic sales plans to achieve and exceed occupancy and revenue targets.
• Team Leadership: Lead, train, and motivate the sales team to achieve individual and collective sales goals. Provide guidance and support for ongoing professional development.
• Customer Relationship Management: Build and maintain strong relationships with prospective residents, their families, and referral sources. Provide personalized guidance and information about our retirement home offerings.
• Marketing Initiatives: Collaborate with the marketing team to develop and implement effective marketing campaigns, promotional events, and outreach strategies to generate leads and increase brand visibility.
• Market Analysis: Conduct market research and stay updated on industry trends and competitor activities. Use this information to adjust sales strategies and identify new business opportunities.
• Sales Performance Tracking: Monitor sales metrics, analyze performance data, and prepare regular reports to assess progress towards targets. Implement corrective actions as needed to ensure sales objectives are met.
• Budget Management: Assist in the development of sales budgets and effectively manage resources to maximize sales productivity and ROI.
• Compliance and Documentation: Ensure compliance with all relevant regulations,
• contracts, and documentation related to sales agreements and resident contracts. • Collaboration: Work closely with internal departments such as operations, finance, and administration to ensure a seamless transition for new residents and maintain high standards of service delivery.
• Attends training courses at community and maintains up to date monthly, quarterly, annual training through designated Learning Management System (LMS).
• Other duties as assigned, and which relate to the success of the community and the care, comfort, and happiness of our residents.

Requirements

• Bachelor’s degree required in a relevant field such as marketing or business administration.
• Five years’ experience in sales, in a leadership or management role.
• Two years of experience in Senior Living Sales market. 
• Proven experience in sales management, preferably in the senior living industry or real estate, with a track record of meeting or exceeding sales targets.
• Excellent written and verbal communication skills.
• Proven ability to drive the sales process from start to finish.
• Proficient in Microsoft Office Products, focus on Excel, Word, and Outlook.
• Ability to travel as needed.
• Understanding of legal and ethical requirements regarding sales contracts and agreements.
• Knowledge of the senior living industry, including familiarity with various types of senior housing options.
• Experience in creating and executing successful marketing campaigns.
• Must have strong understanding of the English language, sufficient to read and write.

PHYSICAL QUALIFICATIONS:

• Walk/Stand – must be able to continuously walk and stand.
• Environment Condition – must be able to perform work both inside and outside.
• Sit – sit infrequently.
• Lift - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.
• Carry - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.
• Push - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.
• Climb – must be able to climb stairs on a frequent basis, with the opportunity to utilize the elevator as an alternate resource if available.
• Bend – must be able to bend at the waist, knees, hips, and spine on a frequent basis; may require frequently manipulating weights of 25 pounds or more.
• Squat – must be able to squat on a frequent basis to reach below the knee, may require lifting of 50 pounds or less.
• Twist or rotate –