Manager, Paid Search (Eastern Time zone)

TITLE Manager, Paid Search (EST)
DEPARTMENT Paid Media 
DIVISION NP Digital   
LOCATION Remote – East Coast, US  

ABOUT OUR COMPANY   

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.   

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.   

ABOUT THE OPPORTUNITY 

NP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Search to join our remote Paid Media team. The ideal candidate has 3-5 years of managing paid search and performance max campaigns with budgets exceeding $500K per month. Candidates should have outstanding knowledge of Google and Microsoft Ads and already have a good grasp on how to structure campaigns to optimize performance based on each search platform’s ad auction algorithms. Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike. 

To qualify, applicants must reside and be eligible to work in the United States. Please note that working hours must fall within 8am – 5pm EST and some light travel to Washington DC will be required.  

ABOUT THE RESPONSIBILITIES  

• Partner with and deliver paid search media strategy and recommendations for clients
• Ensure new platform features and updates are considered and potentially implemented to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement campaign structures to manage and optimize against performance goals such as CPA, ROAS, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately 
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunities
• Meet internal and external deadlines for assigned tasks 
• Develop testing roadmap and implement split testing to continuously improve campaign performance 
• Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps 
• Respond to client questions and ad hoc requests in a timely manner

ABOUT YOU 

• Ability to travel to in-person meetings in Washington, DC
• Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience
• Experienced in managing monthly budgets exceeding $500K
• Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
• Uses platform and third-party data to understand what may be impacting campaign performance 
• Understands how to determine when ad copy needs to be updated  
• Strong communication and presentation skills to both external and internal stakeholders 
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations  
• Strong organizational skills with the ability priori